Dodge Construction Network · 13 hours ago
VP, Performance Marketing
United States
Full-time
Remote
Director/Executive
12+ years expDodge Construction Network is seeking a world-class VP, Performance Marketing, to own the strategy and execution of their full-funnel growth engine. This senior leadership role will be responsible for scaling the existing demand engine to accelerate pipeline and ARR growth, while leading various marketing channels and collaborating with cross-functional teams.
Information TechnologySoftwareWeb Development
No H1B
Responsibilities
Define and lead the end-to-end performance marketing strategy aligned to revenue, ARR and pipeline goals for both SMB and Enterprise segments
Own and optimize the full funnel—from awareness and engagement through demand capture to conversion and expansion
Collaborate cross-functionally with Sales, SDR/BDR, RevOps, Product and Finance to ensure campaign execution is aligned with funnel goals, revenue outcomes, and attribution
Build and oversee the experimentation framework—constantly testing, iterating and improving channel mix, creative, offers, landing pages and flows
Develop and operationalize our target account universe (TAM) including segmentation, tiering (1:1, 1:few, 1:many), data enrichment, intent signals and account scoring
Design and execute multi-channel account-based plays (digital advertising, paid search, social, targeted events, direct outreach) mapped to buying stage and account engagement
Establish and own metrics for ABM success—account engagement lift, pipeline influence, conversion velocity, deal size, number of engaged target accounts, and ROI by tier
Partner with the SDR/BDR function to create the strategy that ensures account outreach is coordinated, measurable and tied to performance outcomes
Lead performance across key channels: paid search (SEM/Google/Bing), paid social (LinkedIn, Facebook, X/Twitter, YouTube), SEO/organic growth, digital and field events, and account-based media. Work closely w/ SDR/BDR organization to ensure all of the above is coordinated
Ensure integration and alignment between brand, product and performance marketing efforts for cohesive messaging and conversion
Oversee landing page optimization, conversion rate optimization (CRO), funnel analytics, and paid media execution with rigorous tracking and reporting
Build, mentor and scale a high-performing in-house marketing operations/analytics team and channel specialists
Identify and implement the tech stack required to deliver against the vision, from conversion rate optimization to data enrichment to AI-driven campaign management at scale
Set up clear KPIs, dashboards and reporting frameworks—ensuring transparency up, down and across the business
Develop and implement an attribution process to ensure robust understanding of key contributors to funnel outcomes
Manage agency and vendor relationships as required, ensuring high ROI and performance accountability
Foster a culture of accountability, continuous improvement, experimentation, and data-driven decision-making
Qualification
Required
Bachelor's degree in Marketing, Business, or related field (MBA preferred)
12+ years of progressive marketing experience, with at least 5+ years in senior leadership roles overseeing demand generation, preferably also leading an SDR inbound & outbound team
You've built or scaled a world-class demand generation and ABM engine in a B2B technology/SaaS environment—owned full funnel from top of funnel to closed revenue
You can point to quantifiable benchmarks: e.g., engagement lift of target accounts (+X %), pipeline influenced growth year-over-year (+Y %), paid channel conversion improvements, CAC reduction or LTV increase
You are fluent in marketing tech stacks (e.g., Salesforce, Marketo/HubSpot, 6sense/Demandbase, LinkedIn Ads, Google Ads, Drift/Qualified) and know how to translate data into action
You bring operational rigor and strategic vision in equal measure—you create scalable playbooks, not one-off campaigns
Inspirational leader with a track record of building high-performance teams and influencing cross-functional stakeholders at the executive level
Benefits
Comprehensive benefits
Uncapped commissions plans
Annual discretionary performance bonus
Company
Dodge Construction Network
Dodge Construction Network is a technology-driven construction project data, analytics, and insights provider.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Daniel R. McCarthy
President & CEO
Richard Johnson
Former CEO/Pres The Blue Book Building and Construction Network - Former Board Member DCN
Recent News
Associated Builders and Contractors
2025-10-06
2025-08-21
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