Electronic Arts (EA) · 18 hours ago
Senior Specialist, FC Performance Media
Marina del Rey, CA
Full-time
Hybrid
Mid, Senior Level
$102K/yr - $152K/yr
3+ years expElectronic Arts creates next-level entertainment experiences that inspire players and fans around the world. They are seeking a Senior Specialist of FC User Acquisition/Performance Media to join their Growth Marketing Organization, responsible for developing media buying strategies and managing digital campaigns to grow the FC franchise on console and PC.
ComputerMobilePublishingVideo GamesWeb Development
Responsibilities
You will develop and implement media buying strategies to improve campaign efficiency for the FC franchise, on Console and PC
You will activate digital campaigns across multiple channels, including Meta Ads, Google Ads, TikTok, X, and programmatic networks
You will use data analysis and hypothesis testing to create relevant insights that improve creative development and channel mix strategies, ensuring the team refines and shares growth marketing plans across the team for maximum impact
You will develop strategic partnerships with important partners, such as Brand, Creative, and Analytics
You will manage the relationship with external agencies and ad networks to ensure success for the FC Franchise
You will work directly with the Senior Manager and Director of FC Performance Media to implement strategies to grow and maximize revenue for the FC Franchise
Qualification
Required
3+ years of experience in mobile media buying/user acquisition/performance marketing
Experienced in building user acquisition campaigns in the gaming or sports category with the ability to improve business metrics (ROAS, LTV)
Curiosity and experience testing new advertising channels, partners and formats
BA/BS Degree in marketing/finance or equivalent quantitative field
Experience working in a metric-driven role focused on return on investment
Passion/knowledge for video games and sports
Knowledge of Excel Google applications
Benefits
Paid time off (3 weeks per year to start)
80 hours per year of sick time
16 paid company holidays per year
10 weeks paid time off to bond with baby
Medical/dental/vision insurance
Life insurance
Disability insurance
401(k) to regular full-time employees
Bonus and equity
Company
Electronic Arts (EA)
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story.
10001+ employees
H1B Sponsorship
Electronic Arts (EA) has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (139)
2024 (105)
2023 (207)
2022 (233)
2021 (198)
2020 (145)
Funding
Current Stage
Public CompanyTotal Funding
$2.2MKey Investors
TCVTrip Hawkins
2025-09-29Private Equity
2025-09-29Acquired
2019-01-01Post Ipo Equity
Leadership Team
Michael Robinson
SVP EA Digital Platform
Farah Ali
VP and Technology Growth Strategy
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