SalaryGuide · 8 hours ago
Program Manager, Integrated Marketing
United States
Full-time
Remote
Senior Level
$90K/yr - $124K/yr
5+ years expSalaryGuide is a marketing-focused career platform, and they are seeking a Program Manager for Integrated Marketing. The role involves managing the end-to-end integrated marketing planning process, collaborating with marketing leadership, and ensuring alignment across teams for successful campaign execution.
Marketing & Advertising
Hiring Manager
Dmitrii Anikin
Responsibilities
Own and manage the end-to-end integrated marketing planning process, including campaign development, prioritization, timelines, execution, and readouts
Partner with Marketing leadership and functional teams to translate strategic priorities and key moments into executable, integrated campaign plans
Facilitate planning cadences, working sessions, cross-functional reviews, and ongoing communication to ensure alignment across teams
Develop and maintain integrated campaign plans, timelines, and dependency tracking across all participating teams, including Revenue Marketing, Product Marketing, Brand, Content, Communications, Experience, and Operations
Identify risks, gaps, and bottlenecks early and proactively drive resolution
Ensure campaign themes, product launches, and programs go live on time, with clear ownership, deliverables, and success criteria
Act as the central point of coordination across marketing teams and drive clarity around roles, responsibilities, and handoffs throughout the campaign lifecycle
Foster strong working relationships and a culture of accountability and shared ownership
Qualification
Required
5-10 years of experience in integrated marketing, program management, or a similar role
Proven track record managing complex, cross-functional marketing programs or campaigns
Experience with integrated marketing frameworks and full-funnel campaign planning
Strong operational mindset with the ability to manage timelines, dependencies, and stakeholders
Exceptional organizational and communication skills; able to influence without direct authority
Experience operating in fast-paced, high-growth B2B SaaS organizations
Experience supporting revenue-focused marketing motions (pipeline, bookings, lifecycle)
Hands-on experience with project management and marketing tools (e.g. Asana, Notion, Salesforce)
Company
SalaryGuide
SalaryGuide.com is the industry's first dedicated career platform for marketing professionals.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase