Red Ventures · 14 hours ago
Director of Paid Media | Home
Charlotte, NC
Full-time
Hybrid
Director/Executive
$140K/yr - $190K/yr
6+ years expRed Ventures is a global portfolio of high-growth companies, and they are seeking a Director of Paid Media to scale customer acquisition efforts for a Fortune 50 client in the telecommunications and entertainment industry. This role will oversee paid social strategy, execution, and KPI attainment while managing and developing a team of analysts.
ContentDigital MediaE-CommerceHigher EducationHome ServicesMedia and EntertainmentPersonal HealthTravel
No H1B
Responsibilities
Own end-to-end paid media strategy, including channel roadmap, testing frameworks, and measurement approach, with a primary focus on paid social and expansion into additional channels where impact is demonstrated
Evaluate tradeoffs across growth, efficiency, and user experience to inform investment decisions and prioritize initiatives with the highest long-term impact
Lead team of analysts responsible for planning, implementation, monitoring, analyzing, and optimizing campaign performance across paid platforms, internal reporting tools, and visualization dashboards
Define success metrics, assess data quality and limitations, and guide stakeholders toward decisions using imperfect or evolving measurement systems
Develop and implement experimentation strategy, including A/B and multivariate testing, to drive incremental improvements across core KPIs
Develop and deliver performance insights and recommendations, acting as a trusted thought partner to senior leaders
Identify opportunities to improve paid media processes and workflows by leveraging automation, AI-driven tools, and advanced analytics to increase efficiency, scalability, and decision quality
Collaborate closely with Product, Engineering, and Creative teams to define requirements, support tracking needs, and enhance paid media landing page and site experiences
Qualification
Required
Demonstrated experience (6-10 years) owning paid media strategy and performance for high-volume or complex acquisition programs, with deep experience in Paid Social
A proven leader and developer of talent with a track record of driving strong performance and growth through a team
Strong analytical and data-driven mindset with a passion for performance marketing and growth economics
Advanced excel skills and strong SQL experience, with familiarity in data visualization tools such as Tableau or Looker
Experience navigating attribution, incrementality, and measurement bias, and the ability to explain tradeoffs clearly
Experience working with external partners, vendors, or client-facing stakeholders is a plus, including the ability to communicate strategy and performance clearly
Desire to work hands-on in an entrepreneurial, performance-driven, analytically rigorous environment
Benefits
Health Insurance Coverage (medical, dental, and vision)
Life Insurance
Short and Long-Term Disability Insurance
Flexible Spending Accounts
Holiday Pay
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program
Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That's why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.
Company
Red Ventures
A portfolio of influential brands, digital platforms, and strategic partnerships that help people make life's most important decisions.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$250MKey Investors
Silver LakeGeneral Atlantic
2018-07-01Private Equity
2015-01-07Private Equity· $250M
2010-08-12Series Unknown
Leadership Team
Ric Elias
Co-Founder & CEO
Mark Brodsky
CFO & Founder
Recent News
Business Wire
2025-10-24
2025-05-14
2025-03-29
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