Altana · 23 hours ago
Senior Integrated Marketing Manager
Brooklyn, NY
Full-time
Hybrid
Senior Level
$145K/yr - $175K/yr
5+ years expAltana is the network for trusted trade, empowering governments and businesses with an AI-powered product network. The Senior Integrated Marketing Manager will drive growth through comprehensive demand generation strategies and manage partner relationships to enhance pipeline creation across key markets.
Data IntegrationLogisticsSoftwareSupply Chain Management
Responsibilities
Develop and Execute Joint GTM Plans: Design and implement comprehensive co-marketing plans and joint demand generation campaigns with key alliance partners focused on pipeline creation and accelerating existing opportunities
Manage Partner Activation: Serve as the primary marketing liaison for our strategic alliances, coordinating co-branded content (webinars, whitepapers, events), sales enablement materials, and launch programs that successfully position our integrated solutions
Account-Based Marketing (ABM): Develop and execute targeted ABM campaigns for existing customer upsell to drive engagement and pipeline within high-value accounts, leveraging joint content, tailored events, and co-branded outreach
Enablement & Resources: Develop partner-facing marketing toolkits, messaging frameworks, and collateral that enable our alliance partners' sales and marketing teams to effectively position and sell our joint offerings
Reporting & Optimization: Lead post-program analysis, creating scorecards and cross-functional KPI reports to measure the direct and indirect impact of partnerships on the sales pipeline, providing insights to inform future strategy
Budget Management: Manage budget, logistics, and vendor relationships as they relate to investment allocation across partner-driven channels to maximize ROI
Cross-Functional Alignment: Collaborate closely with the Sales and Product teams to align partner and channel efforts with overall strategic goals and ensure consistent, compelling messaging
Qualification
Required
5-7 years of relevant B2B marketing experience with a focus on Channel, Alliance, or Partner Marketing within the technology space
Consistent track record of developing and executing integrated GTM programs that successfully leverage partner ecosystems to deliver on pipeline targets
Proven ability to work effectively with external stakeholders, including partners' marketing, sales, and executive teams, managing expectations and driving consensus
Deep understanding of the indirect sales cycle and how to generate demand through partners and key customer channels
A champion for data who is able to articulate the ROI of marketing partnerships and optimize spending based on performance
Extremely organized, adept at managing multiple external timelines, and capable of establishing best practices for a growing partnership marketing function
Strong communication, negotiation, and stakeholder management skills
Excited about working in a dynamic environment and building a world-class partnership program from the ground up
Proficient in Google Workspace, Excel, Slack, Salesforce, Hubspot, or other comparable marketing and reporting platforms
Preferred
Use of multi-touch attribution tools like Calibermind and CRM platforms like Crossbeam are a plus
Benefits
Flexible Time Off (FTO): Altana operates with an FTO policy that gives you agency over your own time off so you can maximize your work-life balance.
Parental Leave: Industry leading Paid Parental Leave (PPL), providing 14 weeks of leave for non-birthing, adoptive, and foster parents and up to 26 weeks of leave for birthing parents, all paid at 100% of your base salary.
Health Benefits: Full suite of medical, vision, and dental benefits with generous employer contributions. Our high deductible health plan is 100% employer paid for employees and supplemented with an employer contribution to your Health Savings Account (HSA).
Wellness: Every Altana employee has access to a free premium subscription to Calm, the #1 app for meditation, sleep, and mindfulness.
401(k) Savings, Commuter Benefits, Supplemental Benefits (Life, Disability), Pet Insurance, Employee Assistance Program, and Dependent Care FSA.
Company
Altana
Altana is the only Product Network connecting buyers, suppliers, logistics providers & government agencies across the global supply chain.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$322MKey Investors
US Innovative Technology FundActivate Capital PartnersGoogle Ventures
2024-07-29Series C· $200M
2022-10-03Series B· $100M
2021-09-20Series A· $15M
Leadership Team
Evan Smith
Co-Founder and CEO
Peter Swartz
Chief Science Officer and Co-Founder
Recent News
Company data provided by crunchbase