New Engen · 19 hours ago
Senior Creative Strategist - Donut
United States
Full-time
Remote
Mid, Senior Level
$75K/yr - $80K/yr
6+ years expNew Engen is a digital marketing agency that focuses on driving meaningful impact across the customer journey through integrated media and creative strategies. They are looking for a Senior Creative Strategist to lead creative direction, mentor junior strategists, and optimize performance for high-priority client accounts.
Digital MarketingMarketingShopping
Responsibilities
Lead creative strategy on multiple high-priority accounts with minimal oversight
Develop and evolve creative strategy across testing, scaling, and evergreen phases
Diagnose creative performance issues and implement effective solutions
Improve ROAS and increase scale on underperforming accounts
Maintain stable account performance for extended periods (6+ months)
Launch high-volume, high-spend new clients and set them up for success
Build and document strategy frameworks for handoff or ongoing growth
Brief creative partners clearly and thoroughly, reducing the need for rewrites or clarification
Review and quality check final exports to ensure they meet strategy and brand expectations
Collaborate cross-functionally with design, production, and media teams to launch high-impact work
Serve as the strategic lead in client meetings, presentations, and resets
Co-manage the creative strategy team alongside the Senior Creative Director
Mentor and support junior strategists, helping them grow their skills and confidence
Develop and refine systems that make creative collaboration efficient and scalable
Qualification
Required
6+ years of experience in paid social creative strategy, ideally at a digital marketing agency or in-house at a DTC brand
Strong instincts for direct response creative and platform-specific storytelling
Proven track record of leading client strategy and improving creative performance
Deep understanding of Meta, TikTok, YouTube, and other digital channels
Excellent communicator and collaborator who thrives in fast-paced, cross-functional environments
Confident briefing partner and creative reviewer with high attention to detail
Preferred
Proficiency with Asana, Notion, Slack, and Google Suite (especially Sheets)
Familiarity with Figma or Adobe Creative Suite is a plus
Bonus points for experience with creative testing frameworks or building UGC programs
Benefits
Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D
401k - Employer match
HSA - Employer contributes
Flexible Vacation & PTO plan
Paid Maternity / Paternity
Paid Holidays
Remote/Flex day schedule
Laid back office environment
The coolest team ;)
Fun company events & off-sites
Company
New Engen
New Engen is revolutionizing the way business acquire new customers.
201-500 employees
H1B Sponsorship
New Engen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
2023 (1)
2022 (3)
2021 (6)
2020 (13)
Funding
Current Stage
Growth StageTotal Funding
$10.59MKey Investors
Insignia Capital Group
2021-12-08Private Equity
2017-05-31Series A· $8.06M
2016-09-09Seed· $2.53M
Leadership Team
Justin Hayashi
Chief Executive Officer
Ashley Hill
VP of Affiliate
Recent News
2025-11-10
2025-10-31
Company data provided by crunchbase