Piedmont Medical Center · 3 hours ago
Marketing Manager
Rock Hill, SC
Full-time
Onsite
Senior Level
5+ years expPiedmont Medical Center is a healthcare organization dedicated to delivering exceptional patient care. The Marketing Manager will manage complex multi-channel marketing projects, including market research, marketing plan creation, and budget management to support service line growth and enhance brand engagement.
Health CareHospitalMedical
Responsibilities
Plans, implements, and manages all day-to-day marketing responsibilities that include, but are not limited to, coordination with external agencies on collateral and digital marketing, tailoring of content and collateral to hospital / market clinical services, management of events and seminars, etc
Applies advanced writing skills across multiple platforms (e.g., social media, news media, website, collateral) to create engagement within the community, and to entice usage among a targeted consumer base
Collaborates with the Group marketing team to implement marketing programs that offer key differentiators based on quality, service and/or outcomes, have measurable ROI and build better hospital/market brands through consistent messaging, and brand positioning within the market
Participates in the planning, implementation, and management of the hospital marketing budget. Plans and prepares communications materials in alignment with hospital and group leadership
Effectively engages with the community and key stakeholders to enhance the brand in the marketplace and translate the vision and mission of the hospital
Performs related duties as required
Qualification
Required
Education: Bachelor's degree in Marketing, Business or relevant major
Experience: 5 years of demonstrated progressive experience and responsibility for communications, brand management, and public relations with a strong understanding of the business needs and competitive challenges of the industry (relevant to health care industry preferred)
Preferred
Education: Advanced degree in business or public sector equivalent, marketing/communications, or health related field
Benefits
Medical, dental, vision, and life insurance
401(k) retirement savings plan with employer match
Generous paid time off
Career development and continuing education opportunities
Health savings accounts, healthcare & dependent flexible spending accounts
Employee Assistance program, Employee discount program
Voluntary benefits include pet insurance, legal insurance, accident and critical illness insurance, long term care, elder & childcare, auto & home insurance
Company
Piedmont Medical Center
Piedmont Medical Center is a full-service medical facility that provides specialized cardiac and stroke services to patients.
Founded in 1983Rock Hill, South Carolina, USA
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Matthew Hinkle
Market Chief Operating Officer
Blair Skelton
Assistant CFO
Recent News
Business Journals
2022-01-24
Company data provided by crunchbase