Mars United Commerce · 1 day ago
Manager, Commerce Media
Rogers, AR
Full-time
Hybrid
Mid, Senior Level
$79K/yr - $120K/yr
6+ years expMars United Commerce is a global commerce marketing practice that focuses on enhancing client businesses through strategic marketing solutions. The Manager, Commerce Media will develop consumer promotions and shopper media strategies while managing a portfolio of brands to drive growth and optimize media budgets.
AdvertisingMarketing
Responsibilities
Client-facing role responsible for managing portfolio of brands as lead media strategist, planning, presenting and flawlessly executing national consumer promotions and shopper media campaigns
Detailed allocation of budget, flighting, and execution of campaigns for high volume client requiring extreme attention to detail and ability to directly communicate with clients on a regular basis
Manage media budget and optimize to deliver strong ROI, measuring year over year growth by utilizing historical performance and industry benchmarks, sharing results with clients
Manage annual partnerships with preferred vendors to ensure competitive rates and added value opportunities, as well as identifying new key partners for innovation and test and learn opportunities
Collaboration with internal team and vendors for a competitive analysis of all category activity on a regular basis for use in quarterly competitive audit presentations, presenting findings to clients
Play key role in partnering with creative, strategic planning and client leadership to build out the end-to-end consumer journey inclusive of commerce media tactical thought starters and innovation ideas to bring the concepts to life
Partner with the integrated agency teams to develop full funnel plans across the integrated brand experience
End to end campaign management delivering final approved plans to market. Execution of third party commerce media tactics may include in-store, offers, sampling, digital coupons, rebates, influencers, etc
Management of budgets, ensuring all client facing documents are accurate, and all vendor savings are documented for financial reporting
Monitoring of 3P vendor landscape (identifying new partners or existing partners with new capabilities)
RFP vendors to develop and collaborate on targeting, rates and refine overall executional plan based on client objective, media strategy and vendor capabilities
Have clear understanding of campaign set-up, performance, measurement and KPIs, as well as clearly set and communicate performance expectations with internal and external teams
Ongoing campaign monitoring and management and working with vendors to identify and implement campaign optimizations
Report back on campaign performance. Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results
Qualification
Required
Bachelor's degree in advertising, marketing, related field or the equivalent combination of education and experience
6-8 years of shopper, consumer promotions or retail media experience working in an agency setting
Must be an excellent collaborator, willing to lean in and work closely with internal and external teams in a virtual team environment
Must have a strong level of understanding of multiple media channels; shopper, digital and traditional
Able to communicate clearly, thoroughly, succinctly and in a timely manner both verbally and in writing; follow up on outstanding issues; ask questions
Keen attention to detail with strong mathematical and Microsoft Office / Google Workspace skills including expert proficiency in applications such as Excel/Sheets, PowerPoint/Slides and Word/Docs
Able to build relationships across the team, department, vendors and clients
Proactive approach, demonstrated by: Providing regular project timeline and budget updates to team/supervisor
Anticipating potential problems and obstacles to project success, communicating concerns and potential solutions with team
Developing an understanding of new/emerging media developments and sharing with the broader team internally
Able to review results and performance of paid media campaigns based on predetermined success indicators, determine effectiveness and report back to client
Preferred
CPG or pharmaceutical experience is strongly preferred
Expertise in commerce media, in particular retail media and the third-party vendor landscape across digital, in-store and traditional media
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Supplemental medical insurance
Transportation
Parking benefits
Legal benefits
Pet insurance
Auto and home insurance
Company
Mars United Commerce
Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2021-05-17Acquired
Leadership Team
M
Marilyn Barnett
President
Recent News
24-7 Press Release Newswire
2025-06-11
stoppress.co.nz
2024-03-27
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