Instacart · 1 hour ago
Staff Content Designer - Model Design
United States
Full-time
Remote
Lead/Staff
$233K/yr - $246K/yr
12+ years expInstacart is transforming the grocery industry by providing essential services that enhance the shopping experience. The Staff Content Designer, Model Design for CoreX will shape AI interactions, collaborating with various teams to create effective and delightful user experiences in grocery shopping.
Delivery ServiceE-CommerceGroceryShopping
Responsibilities
Work hand-in-hand with research teams to anticipate user needs and design AI behaviors that feel natural, helpful, and delightful across Instacart's grocery shopping experiences
Build alignment with cross-functional partners—including product, engineering, and design teams—to establish a unified conversational voice that resonates with customers throughout their journey
Drive continuous improvement of our AI systems by synthesizing insights from user testing and designing rigorous and useful evals to identify high-impact opportunities
Design and refine system prompts that enable personalized, scalable interactions, directly shaping how our AI assistants understand context, respond to needs, and create seamless shopping experiences
Develop innovative approaches to gathering training data that elevates model quality and ensures our AI truly understands the nuances of grocery shopping
Own the full lifecycle of content initiatives—from initial design through launch, measurement, and optimization—ensuring every iteration drives meaningful product outcomes
Establish and uphold Instacart's distinctive voice across all AI interactions, ensuring consistency with our content standards while making every word count
Balance multiple workstreams simultaneously, maintaining momentum and quality while navigating competing priorities and deadlines with independence and sound judgment
Set the standard for design excellence, actively mentoring team members and elevating craft across the organization through your work and leadership
Qualification
Required
12+ years creating content for consumer digital products, with a portfolio that demonstrates mastery in content design, narrative development, and establishing design standards. Must include at least 2 years of direct experience designing AI model interactions
Natural storyteller with refined taste and strong writing instincts who creates user experiences that surprise and delight. Your expertise spans language, design methodology, and content systems, enabling you to distill complexity into clarity
Deep knowledge of how information architecture and visual-verbal design work together to create coherent product experiences
Proven expertise in prompt engineering that drives personalization at scale. You go beyond surface-level conversational polish—you architect the underlying instructions that determine how AI systems think, respond, and adapt to individual user contexts
Technical fluency to understand how data composition, training approaches, and prompt modifications influence AI behavior and output quality
Strategic thinker who bridges user research, product goals, and business objectives to create language frameworks and UX copy that solve real problems
Self-directed operator who thrives in ambiguous, fast-moving environments, making smart tradeoffs and maintaining high standards without close supervision
Compelling communicator who builds buy-in for your vision through well-crafted presentations, interactive prototypes, and clear connections to company strategy
Passionate about developing others, consistently modeling excellence and providing guidance that helps teammates grow their craft
Energized by open-ended challenges that require you to establish structure, rally stakeholders, and chart a clear path forward where none existed before
Deeply empathetic and self-aware, with genuine commitment to creating experiences that work for diverse global audiences
Preferred
Find energy at the intersection of language, technology, and human behavior—particularly in pioneering how people and AI collaborate in everyday contexts
Embrace a test-and-learn mindset, readily exploring new directions while having the discipline to abandon approaches that don't deliver results
Engage thoughtfully with complex, sometimes abstract questions about user intent and AI behavior, while keeping the team focused on practical outcomes
Benefits
New hire equity grant
Annual refresh grants
Company
Instacart
Instacart is an online grocery platform that offers same-day delivery and pickup services for retailers and consumers.
1001-5000 employees
H1B Sponsorship
Instacart has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (156)
2024 (173)
2023 (111)
2022 (159)
2021 (170)
2020 (59)
Funding
Current Stage
Public CompanyTotal Funding
$2.92BKey Investors
T. Rowe PriceTiger Global ManagementD1 Capital Partners
2023-09-19IPO
2021-11-01Private Equity· $232M
2021-09-05Secondary Market
Leadership Team
Chris Rogers
Chief Executive Officer
Brandon Leonardo
Co-Founder
Recent News
Crain's New York Business
2026-01-24
The Journal Record
2026-01-18
Company data provided by crunchbase