Method Recruiting, a 3x Inc. 5000 company · 9 hours ago
Sr. Media Buyer
Method Recruiting is a fast-growing consumer wellness brand focused on creating high-quality products. They are seeking a Sr. Media Buyer to own and scale their paid media engine, primarily focusing on paid social acquisition and paid search.
EmploymentHuman ResourcesProfessional ServicesRecruitingStaffing Agency
Responsibilities
Own end-to-end paid social strategy and execution across Meta, Snapchat, AppLovin, and emerging paid social platforms, with a focus on efficient new customer acquisition and revenue growth
Manage daily media buying activities including budgeting, pacing, bidding, audience strategy, and in-platform optimization
Develop and execute structured testing roadmaps across creative, audiences, offers, and landing experiences
Partner closely with creative and content teams to guide ad concepts, messaging, and formats informed by performance data and platform best practices
Continuously optimize the full acquisition funnel from ad? landing page? conversion to improve ROAS, CPA, and LTV
Support SEM efforts across Google and Bing, including assistance with YouTube campaigns where compliant
Help define keyword strategy, campaign structure, targeting, and messaging to capture incremental demand
Assist with management and optimization of product feeds in Google Merchant Center for shopping campaigns
Own performance reporting and insights in partnership with the data team; build scorecards and dashboards that translate results into clear next actions
Manage and forecast paid media budgets totaling $10M+ annually across channels
Work cross-functionally with growth, creative, analytics, and compliance teams to ensure campaigns meet performance and regulatory standards
Build strong relationships with agency, platform, and vendor partners
Stay current on platform updates, policy changes, and industry trends related to regulated advertising
Qualification
Required
2–3+ years of hands-on experience as a media buyer or performance marketer, with a strong emphasis on paid social
Deep experience buying and scaling on Meta; experience with Snapchat and/or AppLovin strongly preferred
Proven track record managing $10M+ in annual paid media spend
Strong understanding of audience strategy, creative testing, bidding and optimization levers, and full-funnel performance
Highly analytical, with the ability to turn complex data into confident media decisions
Comfortable operating in fast-paced, test-and-learn environments with minimal process overhead
Strong communicator who collaborates effectively with internal teams and external partners
Proficient in Excel and comfortable working with large datasets
Preferred
Experience with Shopify and ecommerce performance tracking is a plus
Bonus: experience marketing in regulated categories (e.g., wellness, supplements, alcohol, or other compliance-heavy industries)
Company
Method Recruiting, a 3x Inc. 5000 company
Method Recruiting is the product of decades of direct experience within the digital marketing industry.