Daley And Associates, LLC · 1 day ago
Digital Marketing Manager (Hybrid, West Palm Beach, Florida)
West Palm Beach, FL
Full-time
Hybrid
Mid Level
3+ years expDaley And Associates, LLC is a successful technology and media company located in West Palm Beach, Florida, and they are seeking a Digital Marketing Manager. The role involves planning, executing, and optimizing paid digital campaigns, collaborating with various teams to improve conversion rates, and tracking performance metrics.
BankingConsultingFinancial ServicesHuman ResourcesInsurance
Responsibilities
Plan, execute, and optimize paid digital campaigns across Google Ads, LinkedIn Ads, and other paid channels
Own targeting strategy, budget allocation, bid management, and creative testing to improve CTR, CVR, CPL, CAC, and lead quality
Build and manage search, display, and retargeting campaigns; conduct keyword research, ad copy optimization, and Quality Score improvement
Use SEMrush for keyword research, competitive analysis, and SEO opportunity identification; support SEO-informed content and landing page strategy
Collaborate with marketing and product teams to optimize landing pages, funnels, and conversion rates through A/B testing and UX improvements
Track and report performance using GA4, Looker Studio, and related tools; ensure accurate attribution via Google Tag Manager and CRM integration
Partner cross-functionally with Sales, content, and design teams to align campaigns with pipeline, lead quality, and growth objectives
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or equivalent experience
3+ years of experience in digital, performance, or demand generation marketing
Hands-on experience managing paid media budgets and optimizing campaign performance directed at consumers
Strong working knowledge of Google Ads, SEMrush, GA4, and conversion tracking
Strong analytical skills with the ability to translate data into actionable insights
Experience developing and optimizing marketing funnels and landing pages
Preferred
Experience marketing data/analytics, SaaS, or consulting solutions
Experience with LinkedIn Campaign Manager and retargeting strategies
Familiarity with CRM and marketing automation platforms (e.g., HubSpot, Salesforce)
Experience with Google Tag Manager, Looker Studio, and attribution modeling
Strong copywriting, messaging, and experimentation skills
Company
Daley And Associates, LLC
Daley and Associates is a boutique executive search and contract staffing firm specializing in the placement of Accounting, Finance, Information Technology, Legal, Administrative and Life Sciences professionals.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Christyn Thatcher
CFO/COO
Hank Phillips
Principal & COO
Company data provided by crunchbase