ExpandIQ · 18 hours ago
Event Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$90K/yr - $100K/yr
3+ years expExpandIQ is a category leader in enterprise B2B marketing technology, and they are seeking an Event Marketing Manager to own the execution, optimization, and scaling of their event programs. This role involves managing operational planning for in-person and virtual events, ensuring flawless execution, and measuring event performance to drive pipeline and revenue outcomes.
Staffing & Recruiting
Responsibilities
Own end-to-end operational planning and execution for in-person and virtual events
Manage pre-event, onsite, and post-event workflows to ensure consistency and repeatability
Coordinate logistics including booths, shipments, branded assets, AV, staffing, and vendors
Ensure brand consistency across all event formats
Configure, QA, and manage event campaigns in Salesforce and marketing automation tools
Own lead capture workflows, data hygiene, and attendee data flows
Integrate event technology (registration tools, scanners, badge systems) into the broader martech stack
Maintain clean reporting dashboards for event performance
Track event ROI, pipeline creation, ARR impact, and lead quality
Build dashboards that clearly show attribution and channel performance
Continuously optimize processes to improve efficiency and reduce cost
Partner closely with Field Marketing, Demand Gen, Sales, SDRs, and Marketing Ops
Align events with ICPs, target accounts, and sales territories
Support sales enablement with event playbooks, staffing guides, talk tracks, and follow-up plans
Manage relationships with event organizers, agencies, and production vendors
Own event budgets, forecasting, and contract negotiation
Track spend and ensure strong ROI
Qualification
Required
3–7+ years of experience in event operations, field marketing, or event management in B2B SaaS
Experience supporting enterprise-level marketing events (large conferences, field events, partner events)
Strong project management skills with the ability to run multiple events simultaneously
Hands-on experience with Salesforce and marketing automation tools (Marketo, HubSpot, etc.)
Deep understanding of event lead capture, routing, and attribution workflows
Excellent organizational, communication, and cross-functional collaboration skills
Preferred
Experience supporting ABM or account-based field events
Background in demand generation or marketing operations
Experience with event platforms like Splash, Cvent, or RainFocus
Strong analytical skills with the ability to turn data into insights
Company
ExpandIQ
Capital and code don’t build companies, people do. Helping AI-centric, VC/PE-backed organizations solve high-value problems by recruiting elite teams.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Alex King
Founder | Head of Recruiting
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