Marketing Operations Specialist jobs in United States
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Procare Solutions · 4 hours ago

Marketing Operations Specialist

positionDenver, CO
timeFull-time
remoteHybrid
seniorityEntry, Mid Level
money$74K/yr - $86K/yr
date2+ years exp

Procare Solutions has been dedicated to empowering early childhood educators by providing products and services that enable them to focus on the care, safety, and education of children. The Marketing Operations Specialist is responsible for managing the marketing technology stack, optimizing marketing campaigns, and delivering actionable analytics to ensure smooth campaign execution.

Child CareHealth CareInformation Technology

Responsibilities

Manage and maintain marketing technology stack, including MAP
Build, optimize, and maintain engagement studio programs, automation rules, dynamic lists and segmentation logic, email templates, landing pages, and forms
Develop and implement marketing workflows and standardized processes
Create and maintain marketing dashboards and performance reporting across Pardot, Salesforce and Power BI
Support lead management and lead scoring initiatives
Manage campaign setup end-to-end including campaign hierarchy, Salesforce campaign alignment, Tracking parameters (UTMs) and attribution readiness
Perform data hygiene and database management
Monitor sync errors, data discrepancies, and platform health; proactively troubleshoot issues
Assist in developing and maintaining marketing technology integrations

Qualification

PardotSalesforceMarketing automationData visualizationAdvanced ExcelSQLAnalytical skillsB2B SaaS experienceAttention to detailProblem-solving

Required

Bachelor's degree in Marketing, Business, or related field
2-3 years' of marketing operations or marketing technology experience
Proficiency in Salesforce, Marketo, HubSpot, or similar marketing platforms
Strong analytical and problem-solving skills
Excellent attention to detail and process optimization capabilities
Advanced Excel and data manipulation skills
MAP system administration experience
Marketing automation platform expertise
Data visualization tools knowledge
Basic SQL and reporting skills
Pardot certification
Experience in B2B SaaS marketing operations

Benefits

Excellent comprehensive benefits packages including: medical, dental, & vision plans
HSA option with employer contributions
Vacation time, holidays, sick days, volunteer & personal days
401K Plan with employer match and immediate vesting
Employee Stock Purchase Plan
Employee Discount Program
Medical, Dependent Care, and Transportation FSA Plans
Company paid Short and Long-Term disability and Life Insurance
RTD EcoPass for all Denver employees
Tuition Reimbursement and continued Professional Development
Fast paced, high energy workplace environment in prime downtown location
Regular company provided meals

Company

Procare Solutions

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Procare is a provider of childcare management solutions for early childhood education.
dateFounded in 1992
location
Medford, Oregon, USA
people-size201-500 employees
web-link
http://www.procaresoftware.com/

Funding

Current Stage
Growth Stage
Total Funding
unknown
Key Investors
Warburg Pincus
2024-01-25Acquired
2018-08-06Private Equity
2016-09-01Debt Financing

Leadership Team

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Marc Arseneau
CFO
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Maia Tihista
Chief Marketing Officer
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Recent News

PR Newswire
Procare Solutions Appoints Sam Loveland as Chief Customer Officer
2025-09-30
EIN Presswire
Daycare Management Software Market is Forecasted to Reach a Value of US $13.24 Billion by 2029
2025-09-16
PR Newswire
Procare Child Care Mobile App Reaches 10 Million Downloads
2025-08-26
Company data provided by crunchbase