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Vita Coco · 2 days ago

Specialist, Analytics & Content Marketing

New York, NY

Full-time

Hybrid

Mid Level

$65K/yr - $70K/yr

Vita Coco is a leading brand of coconut water in the United States, committed to creating ethical and sustainable products. The Specialist, Analytics & Content Marketing role focuses on transforming social and influencer performance data into actionable insights to enhance content creation and optimize platform strategies.

Food and BeverageFood ProcessingManufacturingWater

Culture & Values

H1B Sponsor Likely

Responsibilities

Analyze and interpret social, influencer, and sweat influencer performance across TikTok and Instagram, with a focus on engagement, reach, video performance, and community impact

Own sweat influencer grassroots marketing, including performance tracking, content effectiveness, and insights tied to fitness, wellness, and movement-based creators

Own social performance reporting and support influencer reporting and measurement in partnership with the Influencer team, with a dedicated focus on sweat-level activations and grassroots creator programs

Apply performance insights to inform content creation, posting strategies, influencer selection, sweat influencer seeding, and platform optimization

Partner with Social, Influencer, and Growth stakeholders to inform content strategy, boosting decisions, product placement, and grassroots activation opportunities using data-driven insights

Support month-over-month performance optimization by identifying what’s working across paid, organic, influencer, and sweat influencer efforts—and where to test next

Collaborate cross-functionally to ensure insights are translated into clear, actionable recommendations that influence execution across brand campaigns and grassroots programs

Own the development and delivery of standardized social and influencer reporting, including dashboards, ad hoc analysis, and the social insights newsletter

Translate complex performance data into clear narratives that support decision-making across multiple teams

Partner with Social and Influencer teams to define success metrics, benchmarks, and reporting frameworks for ongoing, campaign-based, and grassroots initiatives

Balance incoming requests with realistic timelines, prioritizing high-impact initiatives while maintaining reporting quality and consistency

Continuously improve reporting processes to ensure scalability, efficiency, and clarity as the business grows

Leverage Archive to deepen social listening efforts, identifying cultural trends, audience insights, sweat influencer opportunities, and emerging creator communities

Surface UGC, trends, and audience insights from both traditional influencers and grassroots/sweat creators that can directly inform content ideation and execution

Strengthen UGC and sweat influencer sourcing by identifying high-quality, on-brand creator content that can be activated across teams and campaigns

Partner with Influencer and Brand teams to help scale grassroots creator programs through insights, reporting, and performance learnings

Act as a key point of contact for social listening and sweat influencer insights, helping teams understand audience sentiment, creator performance, and community behavior in real time

Qualification

Social Media AnalyticsInfluencer MarketingData InterpretationContent StrategyPerformance ReportingTrend AnalysisAudience InsightsCross-Functional Collaboration

Required

Analyze and interpret social, influencer, and sweat influencer performance across TikTok and Instagram, with a focus on engagement, reach, video performance, and community impact

Own sweat influencer grassroots marketing, including performance tracking, content effectiveness, and insights tied to fitness, wellness, and movement-based creators

Apply performance insights to inform content creation, posting strategies, influencer selection, sweat influencer seeding, and platform optimization

Partner with Social, Influencer, and Growth stakeholders to inform content strategy, boosting decisions, product placement, and grassroots activation opportunities using data-driven insights

Support month-over-month performance optimization by identifying what's working across paid, organic, influencer, and sweat influencer efforts—and where to test next