Corebridge Financial · 19 hours ago
Product & Channel Marketing Director
Houston, TX
Full-time
Hybrid
Mid, Senior Level
7+ years expCorebridge Financial is a company that partners with financial professionals and institutions to enhance financial lives. The Product & Channel Marketing Director will develop marketing strategies, oversee brand positioning, and collaborate with various teams to drive engagement and growth initiatives.
Financial ServicesInsuranceLife Insurance
Responsibilities
Develop and deploy channel-specific marketing plans that support sales goals and strategic business priorities
Build and manage product positioning, messaging, and promotional strategies in collaboration with product teams and underwriting
Create engaging, multi-layered marketing programs for financial professionals including digital, text, email, social, advertising and in person events
Drive financial professional engagement and retention by designing and executing interactive content, sales enablement tools and digital advertising campaigns
Write and develop marketing materials and promotions including text, social, email, and web platforms
Lead the marketing of sales incentive programs and new strategic initiatives
Develop and enhance programs to targeted key account audiences supporting sales objectives
Support recruiting and growth initiatives for Life Distribution channels
Regularly review results to fine-tune programs for maximum effectiveness
Optimize campaigns using performance data and testing insights; refine strategies based on KPIs, marketing funnel metrics, and engagement rates
Partner with internal teams (digital, product development, distribution, legal, compliance) to launch coordinated marketing efforts
Train and support distribution partners in leveraging marketing tools and programs to grow their business
Participate in client and company meetings, including occasional travel as needed
Qualification
Required
Bachelor's degree in Marketing or a related field (Master's degree a plus)
7+ years of experience in life insurance or financial services marketing preferred
Understanding of financial professional behavior and the dynamics of multi-channel distribution
Familiarity with life insurance distribution channels and business processes
Demonstrated experience creating B2B/B2C content and sales enablement materials across multiple platforms
Strategic mindset with strong business planning and writing skills
Proven ability to manage multiple projects and deadlines in a fast-paced environment
Strong analytical, creative, and problem-solving skills
High level of personal accountability, collaboration, and adaptability
Entrepreneurial spirit with a bias toward action, innovation, and change leadership
Proven ability to align marketing strategies with sales objectives and business KPIs
Strong understanding of marketing principles, brand strategy, and audience segmentation
Excellent communication and interpersonal skills, with experience engaging cross-functional and geographically dispersed teams
Ability to write and edit marketing content with creativity and precision
Proficient in Microsoft Office, Adobe Creative Suite, digital content management systems, and collaboration platforms (e.g., SharePoint, Teams, Aprimo)
Benefits
Health and Wellness: We offer a range of medical, dental and vision insurance plans, as well as mental health support and wellness initiatives to promote overall well-being.
Retirement Savings: We offer retirement benefits options, which vary by location. In the U.S., our competitive 401(k) Plan offers a generous dollar-for-dollar Company matching contribution of up to 6% of eligible pay and a Company contribution equal to 3% of eligible pay (subject to annual IRS limits and Plan terms). These Company contributions vest immediately.
Employee Assistance Program: Confidential counseling services and resources are available to all employees.
Matching charitable donations: Corebridge matches donations to tax-exempt organizations 1:1, up to $5,000.
Volunteer Time Off: Employees may use up to 16 volunteer hours annually to support activities that enhance and serve communities where employees live and work.
Paid Time Off: Eligible employees start off with at least 24 Paid Time Off (PTO) days so they can take time off for themselves and their families when they need it.
Company
Corebridge Financial
Corebridge Financial is a providers of retirement solutions and insurance products. It is a sub-organization of AIG.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$10.25BKey Investors
Nippon Life Insurance Company of Japan
2025-11-04Post Ipo Secondary· $1B
2025-08-06Post Ipo Secondary· $1B
2024-11-07Post Ipo Secondary· $936M
Leadership Team
Alan Colberg
Lead Independent Director and Chair Nominating and Corporate Governance Committee
Ryan Vickerman
Digital Creative Director
Recent News
2026-01-07
2025-12-02
Company data provided by crunchbase