Director, CRM jobs in United States
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Block · 13 hours ago

Director, CRM

positionUnited States
timeFull-time
remoteRemote
seniorityLead/Staff, Director/Executive
money$240K/yr - $359K/yr
date12+ years exp

Block is a company that aims to redefine the world’s relationship with money, offering innovative financial products through Cash App and Afterpay. They are seeking a Head of Commerce Customer Growth & Engagement to lead CRM and lifecycle marketing efforts, focusing on driving customer adoption and long-term engagement with their products. This role involves strategy development, team leadership, and cross-functional collaboration to enhance customer experiences and optimize growth.

Financial Services
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H1B Sponsor Likelynote

Responsibilities

Lead CRM & Lifecycle Strategy
Own the end-to-end lifecycle roadmap across Cash App and Afterpay, from acquisition activation through long-term habituation and retention
Drive adoption of Afterpay within Cash App and key products within Afterpay (e.g., Pay Monthly, Apple Pay, SUP)
Minimize “one-and-done” behavior and build repeat usage by embedding Afterpay into customers’ everyday commerce habits
Drive Growth With a Profit Lens
Build and execute a cohort-based habituation strategy across Cash App and Afterpay, grounded in variable profit impact
Deeply understand the incremental value and profitability of each cohort and prioritize lifecycle investments to maximize marketing’s impact against overarching variable profit goals
Set clear success metrics and continuously optimize based on performance and learnings
Own Lifecycle Technology & Automation
Lead the migration to Braze, owning platform strategy, implementation, and long-term scalability
Drive innovation in how we use technology and tools to automate and optimize audience creation, campaign execution, and content development
Partner with data, engineering, and martech teams to push the sophistication of personalization, experimentation, and orchestration
Merchant & Commerce Enablement
Own how new merchant launches and merchant-driven events are surfaced across lifecycle and CRM channels
Ensure merchant content is timely, relevant, and meaningfully drives customer engagement and conversion
Cross-Functional Leadership
Serve as the primary growth and lifecycle marketing partner for Sales and Partner Marketing across Afterpay and Cash App Pay
Work closely with Creative, Product Marketing, Comms, Social, and other channel teams to deliver cohesive, customer-first experiences across touchpoints
Translate business priorities into clear lifecycle plans and briefs that teams can execute against
Team Leadership
Manage and mentor a small, high-performing team of FTEs and contractors, fostering strong prioritization, executional excellence, and growth mindset
Set clear goals, provide coaching, and create an environment where the team can do their best work

Qualification

CRM strategyLifecycle marketingBraze platformProfit optimizationCross-functional leadershipCustomer engagementTeam managementStrategic thinking

Required

12+ years and leadership experience in CRM, lifecycle, or engagement marketing, ideally within fintech, commerce, or consumer tech
Proven track record of driving adoption, retention, and habituation at scale
Strong strategic thinker with the ability to connect customer behavior, marketing tactics, and profit outcomes
Deep experience with lifecycle platforms (Braze experience a big plus) and marketing automation
Exceptional cross-functional partner with the ability to influence Product, Sales, Creative, and Marketing peers
Comfortable leading lean teams and getting hands-on when needed

Benefits

Remote work
Medical insurance
Flexible time off
Retirement savings plans
Modern family planning

Company

Block

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Block is one company built from many blocks, all united by the same purpose of economic empowerment.
dateFounded in 1990
location
Oakland, California, US
people-size10001+ employees
web-link
https://block.xyz/

H1B Sponsorship

Block has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (257)
2024 (253)
2023 (260)
2022 (297)

Funding

Current Stage
Late Stage

Leadership Team

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Amrita Ahuja
Chief Financial Officer
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Lookman Olusanya
CFO, Square
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Company data provided by crunchbase