Avnan · 1 day ago
Inside Sales
Baldwin Park, CA
Full-time
Onsite
Mid Level
3+ years expFalcon Electric, Inc. is a leader in online UPS technology and high-reliability power conversion systems. They are seeking a driven Inside Sales Representative to manage and close sales opportunities, owning the full sales cycle while collaborating with engineering and operations teams to deliver accurate solutions that support revenue growth and customer satisfaction.
Consumer ElectronicsElectrical DistributionElectronics
Responsibilities
Own and close assigned sales opportunities, typically ranging from 2–3 week cycles to larger projects of 3–6 months
Respond to inbound inquiries and proactively follow up on qualified leads
Conduct discovery conversations to understand customer technical and commercial requirements
Prepare and present accurate quotes and proposals aligned with customer needs and internal pricing guidelines
Negotiate pricing, delivery timelines, and commercial terms within approved authority
Maintain ownership of opportunities through order placement and handoff to operations
Translate customer application requirements into appropriate technical solutions
Review specifications, datasheets, and basic schematics to ensure solution fit
Collaborate closely with engineering, manufacturing, and supply chain teams to confirm feasibility, lead times, and costs
Support customers with technical clarification throughout the sales process
Build and maintain strong customer relationships through consistent communication and follow-up
Support repeat business, reorders, and project extensions
Identify upsell and cross-sell opportunities within existing accounts
Maintain accurate and up-to-date records in the CRM system
Track opportunities, quotes, and forecasts to support sales planning
Follow established sales processes, pricing policies, and approval workflows
Participate in sales meetings, pipeline reviews, and performance discussions
Qualification
Required
Associate degree in Electrical Engineering Technology, Electronics Technology, Industrial Technology, Power Engineering, Energy Systems, or a related field
An equivalent combination of education and relevant industry experience will be considered
3–5 years of B2B sales experience in a technical or industrial environment
Experience selling products or solutions in one or more of the following industries: UPS (Uninterruptible Power Supply) systems, Power and power electronics, Power supplies (AC/DC, DC/DC), Frequency converters / VFDs, Network and IT equipment or infrastructure products, Renewable energy systems (solar, wind, energy storage), Electrical distribution equipment, including switchgear
Proven experience managing short sales cycles and project-based opportunities
Strong technical aptitude and ability to learn complex products
Commercial awareness with a focus on margin and accuracy
Clear, professional communication skills (verbal and written)
Highly organized, detail-oriented, and disciplined in follow-up
Customer-focused with a solutions-oriented mindset
Comfortable working cross-functionally with engineering and operations teams
Resilient and adaptable in a fast-paced manufacturing environment
Strong sense of accountability and ownership of outcomes
Company
Avnan
Avnan is an electronics design, manufacturing and supply chain solutions provider that partners with OEMs to fulfill their design, validation, mass production and logistics requirements through their entire product life cycle.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase