Habit Burger & Grill · 6 hours ago
Director, Integrated Marketing Communications, PR and Social
Plano, TX, United States
Full-time
Hybrid
Director/Executive
$184K/yr - $215K/yr
12+ years expHabit Burger & Grill is seeking a Director of Integrated Marketing Communications who will lead the brand's storytelling and engagement through integrated campaigns. The role involves overseeing various communication channels to ensure a unified brand narrative and driving measurable business results through strategic planning and creative excellence.
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Responsibilities
Set the long-term vision for Integrated Marketing Communications that elevates brand relevance, delivers measurable business results, and ensures consistency across all consumer and team-member touchpoints
Lead brand stewardship and evolution of the brand platform, ensuring alignment to global brand standards and embedding brand personality across paid, earned, owned, and social channels
Drive strategic communication planning across the full funnel—including TV, ONLV, radio, OOH, digital, social media, influencer, experiential, packaging, and in-restaurant communications
Inspire and direct the Integrated Agency Team to deliver fearlessly modern, high-impact creative that strengthens brand consideration, brand health, and business results
Provide strategic oversight and creative feedback on priority campaigns, ensuring cultural relevance, insight-driven storytelling, and alignment to business objectives
Guide real-time consumer storytelling by monitoring cultural and social trends, identifying opportunities for timely brand participation, and advising on purpose-driven, talent, and influencer partnerships
Maintain a strategic presence in agency meetings to unblock decision-making, keep work culturally relevant, and ensure seamless integration across creative, social, PR, influencer, media, and retail workstreams
Serve as the senior-level strategic partner for Public Relations, Social Media, and Influencer Marketing, ensuring these functions play a central role in integrated planning
Shape the earned-first strategy that boosts brand reputation, cultural impact, social buzz, and consumer engagement
Review integrated campaign briefs and planning to ensure messaging, creative, and channels reflect both brand positioning and cultural opportunities
Foster cohesive, collaborative relationships with internal teams, agency partners, and cross-functional stakeholders for seamless execution
Own end-to-end budget management for IMC, including agency SOWs, fees, and all campaign and content production investments—with focus on maximizing ROI
Optimize campaign operations, briefing, production workflows, and GTM planning across national and test-market initiatives
Establish measurement frameworks for paid, earned, and social efforts, partnering with Analytics and Insights to define KPIs and interpret performance and cultural listening results
Translate insights into actionable recommendations that drive continuous improvement and innovation
Provide real-time strategic counsel during high-visibility issues or crisis situations
Guide sensitive brand communications to mitigate risk and protect long-term equity
Support executive visibility efforts, shaping narrative development, talking points, and preparedness for high-stakes media or public engagements
Build, inspire, and mentor a high-performing, resilient IMC team that thrives on creativity, accountability, and cross-functional collaboration
Serve as a mentor and strategic advisor to internal IMC, PR, social, and influencer partners and agency teams—driving clarity, alignment, and excellence without relying on formal reporting structures
Foster a culture of curiosity, innovation, and continuous learning, staying ahead of evolving consumer behaviors, technology shifts, and marketing trends
Qualification
Required
Undergraduate Degree from accredited 4 year university – Marketing preferred
Minimum 12+ years of overall business experience, with at least five years in senior digital marketing position
Demonstrated leadership competency in all facets of data-driven, performance-based Digital Marketing plan development, execution, and measurement
Excellent interpersonal skills and ability to build team environment in order to achieve revenue, profit and growth targets
Excellent interpersonal & team skills to drive cross-functional collaboration and resolve conflicts across teams effectively when needed
Demonstrated communication skills including ability to influence and inspire others of all levels of the organization and franchise system
Sense of urgency
High work ethic
Preferred
M.B.A
Category Experience – digital marketing experience in QSR, retail, CPG, beverage, or related fields preferred
Benefits
Bonus eligibility
Stock-based compensation
Company
Habit Burger & Grill
At Habit Burger & Grill, a subsidiary of Yum! Brands, Inc.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2020-01-06Acquired
2014-11-21IPO
Leadership Team
Shannon Hennessy
Chief Executive Officer
Recent News
2026-01-14
GlobeNewswire
2026-01-06
GlobeNewswire
2025-12-15
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