Habit Burger & Grill · 1 day ago
Associate Manager, Product Marketing - Value
Plano, TX, United States
Full-time
Hybrid
Mid Level
$99K/yr - $105K/yr
4+ years expHabit Burger & Grill is seeking an Associate Manager for Product Marketing – Value to lead the development of the Value and Snacking Innovation Pipeline. This role involves identifying consumer insights, creating new product ideas, and collaborating cross-functionally to launch new products that drive sales growth.
Food and BeverageTourismTravel
Responsibilities
End-to-end accountability for development and management of new and existing products for launch, understanding critical paths and identifying where there is flex and where there is not
Lead Value and Snacking Innovation Pipeline Development, unlocking new category entry points, identifying whitespace opportunities, and driving future growth for the business
Discover: Accountability for Product Innovation and Renovation, lead creation, improvement, and consumer validation of products based on market trends, menu gaps, and consumer needs. Own the product concept writing, product naming, product positioning, product placement, pricing strategy, and packaging strategy
Design: Accountability for Cross-Functional Collaboration to build best in class program designs to build profitable and sales driving product launches and/or sustain plans. Own program design, test market design & sell in, calendar planning, program integration, merchandising strategy, channel management, execution & timelines
Deploy: Accountability for Cross-Functional Collaboration to ensure smooth product rollouts. Own program execution, window execution, performance tracking
Partner with Coach to gather and analysis of competitive food and beverage landscape, and new and emerging food trends to support the identification of new menu innovation opportunities
Collaborate with Consumer Insights and FIT partners to generate new product ideas, write concepts and execute product test plans, providing input demonstrating understanding of key insights
Partner with Coach, Consumer Insights and FIT partners to produce product development briefs anchored in consumer learning and cultural trends to deliver against business objectives and brand goals
Generate timelines and work back schedules for test and national programs partnering with internal cross-functional partners, such as Operations, FIT, Finance, RSCS, Digital, and Integrated Marketing Communications Team
Support test market calendar execution by collaborating with cross-functional teams from a variety of departments including IMC, FIT, Consumer Insights, Operations, Finance, Supply Chain, and Agency partners
Coordinate cross-functional collaboration and requests to prepare for key business stage gates (test market alignments, test design ideations, draft forecasts, operational considerations, supply deadlines and authorization dates)
Leading cross-functional meetings – providing key updates and seeking out critical cross-functional input to move projects forward
Partner with Coach to develop strategic documents for program recommendation and alignments
Qualification
Required
BA or BS Degree; MBA preferred
4+ years industry experience preferred
Positive, can-do attitude and collaborative leadership style
Relevant experience on well-established CPG products or in QSR/Restaurant industry
Genuine passion for food and customer experience
Strong analytical and creative problem solving skills
Strong project management, presentation, and interpersonal/influencing skills
Strong written and verbal communication skills
Strategic and creative thinker and storyteller
Inspiring and collaborative with the ability to influence
Ability to manage complex projects and drive cross-functional alignment
Comfortable working independently and collaboratively in a fast-paced environment
Highly flexible, change champion
Loves problem solving and solutioning to drive results
Priority setter
Self-motivated with a strong drive for results and intellectual curiosity
Dreamer who executes
Relentless pursuit of excellence with high personal standards
Adaptive, resourceful, and resilient in changing environments
Collaborative and committed to developing self & others
Strategic thinker who can connect details to broader business outcomes
Motivated by growth, innovation, and continuous improvement
Benefits
Bonus eligibility
Company
Habit Burger & Grill
At Habit Burger & Grill, a subsidiary of Yum! Brands, Inc.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2020-01-06Acquired
2014-11-21IPO
Leadership Team
Shannon Hennessy
Chief Executive Officer
Recent News
2026-01-14
GlobeNewswire
2026-01-06
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2025-12-15
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