BD · 6 hours ago
Marketing Manager
USA AZ - Tempe Headquarters
Full-time
Onsite
Mid, Senior Level
7+ years expBD is one of the largest global medical technology companies in the world. The Marketing Manager is responsible for downstream marketing, developing strategic and tactical initiatives for the product franchise, conducting market assessments, competitor analyses, and managing commercial expenses.
Health CareMedical DeviceTechnical Support
Responsibilities
Develop and implement strategic and tactical marketing plans. Responsible for long term goals and objectives for the market segment
Define markets, determine market needs, and devise selling techniques as they relate to short- and long-range profitability goals based on customer preferences, competitive positioning and market dynamics
Work with the Sales team to achieve product line performance goals. Support field sales organization on highly technical product inquiries; provide appropriate product information to field sales organization, including technical data and product availability information
Develop and execute market research plans including collecting user inputs
Identify new markets and portfolio expansion and optimization through various methodologies, including recommending potential acquisitions
Responsible for commercial marketing expense management
Create new product release plan and documents to include strategy, slides, video, competitive positioning, pricing, promotion, and delivery. Develop sales training materials
Complete market research to analyze/define trends in market share, competitive dynamics, customer buying patterns, new product introductions, pricing, trends, etc
Create promotional materials
Develop annual product sales forecast based on procedure trends, adoption rates, delivery alternatives, and corporate objectives
Establish and cultivate relationships with physicians, sales team, and cross-functional members
Lead Sales Force training for relevant products
Qualification
Required
Bachelor's degree
Minimum seven years of business experience in marketing/sales or equivalent role
Experience in healthcare or comparable industry
Able to travel
Preferred
Five years of product management experience
Strong analytical, research and technical skills
Demonstrated leadership and team-work skills
Must be able to lead a team and work with other functions (R&D, Quality, Regulatory, etc)
Good business judgment
Effective communication and presentation skills
Ability to think strategically
Leads by example and instills the BD Values
Company
BD helps advance clinical therapy with the process for patients and health care providers with innovative technology services and solutions.
10001+ employees
H1B Sponsorship
BD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (66)
2022 (4)
2021 (3)
Funding
Current Stage
Public CompanyTotal Funding
$540MKey Investors
Steris
2023-08-02Post Ipo Equity· $540M
1962-04-23IPO
Leadership Team
Tom Polen
Chairman, CEO and President
Richard Byrd
Executive Vice President and President Interventional Segment
Recent News
2026-01-22
Medical Device Network
2026-01-22
Company data provided by crunchbase