Copado · 4 hours ago
GTM Operations Analyst
Denver, CO
Full-time
Onsite
Entry, Mid Level
1+ years expCopado is the leading DevOps platform for Salesforce, revolutionizing how the world's largest organizations achieve success in their Salesforce deployments. The GTM Operations Analyst will support the Go-To-Market team by managing the technology stack, ensuring data integrity, and providing actionable insights to enhance sales and marketing processes.
CollaborationDeveloper PlatformDeveloper ToolsDevOpsIT ManagementSoftware
Responsibilities
GTM Tech Stack Ownership & Governance
Act as the primary administrator for key tools across the GTM ecosystem (e.g., Outreach, Gong, ZoomInfo), managing user provisioning, permissions, and general maintenance
Continuously audit tool usage to identify underutilized features and optimize workflows to reduce friction for the sales and marketing teams
Ensure error-free data flows between our tech stack and Salesforce, troubleshooting sync errors and API bottlenecks
Partner with Procurement to provide usage data and ROI analysis to facilitate renewals and act as the first point of contact for vendor support
Reporting, Analysis & Insights
Build and maintain self-serve dashboards that track pipeline velocity, top-of-funnel conversion, and BDR performance
Act as the data partner for GTM leaders, fulfilling custom reporting requests for monthly and quarterly business reviews (MBRs/QBRs)
Look beyond the numbers to proactively identify trends, gaps, or anomalies in the data and provide recommendations to leadership
Process Optimization & Data Integrity
Support lead routing logic, opportunity management workflows, and the cleaning/uploading of pre- and post-event lead lists
Conduct regular data audits to ensure Salesforce remains a trusted source of truth
Maintain a centralized repository of "How-To" documentation and SOPs to ensure team-wide consistency in tool usage
Qualification
Required
1-3 years in Sales Operations, Revenue Operations, Data Analytics, Business Operations, or a related analytical role
Proficiency as a power user or administrator in at least one GTM tool (e.g., Gong, Outreach, ZoomInfo, Qualified, or LinkedIn Sales Navigator)
You are comfortable navigating Salesforce Lightning, understanding object relationships (Leads/Accounts/Opps), and building custom reports
Advanced skills in Excel or Google Sheets (Pivot Tables, VLOOKUP, and data formatting) are essential
You don't just fix a symptom; you look for the root cause of a process gap and propose a long-term solution
Preferred
Experience building or maintaining 'If/Then' logic (e.g., Outreach Sequences, Qualified routing, ZoomInfo Workflows). You understand how to translate a business requirement into a functional automated step
Ability to visualize the 'Data Map' - understanding how data moves from a website visitor (Qualified) to a lead (Salesforce) to a sales play (Outreach) without losing integrity
Before clicking 'save,' you instinctively consider the downstream effects on reporting, other integrations, and the end-user experience
A methodical approach to technical issues. You don't just fix a sync error; you identify why the sync broke and implement a guardrail to prevent it from happening again
Familiarity with testing new processes or tool configurations in a sandbox environment before deploying to the live team
The ability to create living documentation - technical diagrams or schemas that explain how a system works, not just a list of steps
Benefits
Competitive salary and performance-based bonuses.
Comprehensive health, dental, and vision insurance.
401(k) Plan.
Paid Time Off & Wellness Perks.
Company
Copado
Copado is an end-to-end native DevOps platform built for Salesforce.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$270.83MKey Investors
Insight Partners
2021-09-13Series C· $140M
2021-02-17Series B· $96M
2020-06-18Series B· $26M
Leadership Team
Ted Elliott
Chief Executive Officer
Walker Mitchell
CFO
Recent News
2025-10-09
Morningstar.com
2025-09-30
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