PrizePicks · 4 hours ago
Senior CRM Manager
United States
Full-time
Remote
Senior Level
$120K/yr - $160K/yr
5+ years expPrizePicks is the fastest-growing sports company in North America, recognized for its leadership in Daily Fantasy Sports. As the Senior CRM Manager, you will oversee the development and execution of customer relationship management strategies, leading a team to enhance customer engagement and retention through personalized marketing campaigns.
Fantasy SportsGamingSports
No H1B
Responsibilities
Develop and implement comprehensive CRM and lifecycle marketing strategies aligned with PrizePicks' overall business objectives
Manage a team of marketing specialists, providing guidance and support to achieve CRM and lifecycle marketing targets
Utilize customer data and analytics to derive insights, segment player audiences, and create personalized marketing campaigns that drive player engagement and retention
Plan and execute lifecycle marketing campaigns across various channels, including email, push notifications, and in-app messaging, to enhance the member experience at different stages of the customer journey
Collaborate closely with Product, Customer Support, and Analytics teams to ensure a seamless and personalized member experience
Leverage marketing automation and personalization tools (Braze) to automate and optimize lifecycle marketing campaigns
Measure and analyze campaign performance and user engagement metrics, providing data-driven recommendations for continuous improvement
Develop strategies to optimize customer onboarding, activation, retention, and reactivation efforts
Stay up-to-date with industry trends, best practices, and emerging technologies in CRM and lifecycle marketing to drive innovation and competitive advantage
Qualification
Required
Knowledge or willingness to learn the PrizePicks backend systems
Bachelor's degree in a relevant field, including marketing, business, journalism/communications, etc
Proven experience (5 to 10 yrs) in retention marketing, CRM, or customer lifecycle management, preferably within the gaming industry
Highly motivated self-starter with a proactive approach to problem-solving and a passion for staying up-to-date with industry trends and best practices
Must have experience creating automated CRM campaigns in Braze (preferred)
Must have email marketing and other copywriting experience
Must understand the Daily Fantasy Sports industry
Experience in analyzing data to make informed decisions
Experience with Braze CRM tool is highly valued
Preferred
Worked with DFS/sports betting platforms is a plus
Benefits
Company-subsidized medical, dental, & vision plans
401(k) plan with company match
Annual bonus
Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
Generous paid leave programs, including 16-week paid parental leave and disability benefits
Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
Company-wide in-person events and team outings
Lifestyle enhancement program
Company equipment provided (Windows & Mac options)
Annual performance reviews with opportunities for growth and career development
Company
PrizePicks
PrizePicks is a mobile app platform that covers sports betting of leagues.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$0.85MKey Investors
Phoenix Capital Ventures (PCV)
2025-09-22Acquired
2021-12-01Series A
2020-07-08Seed· $0.85M
Leadership Team
Adam Wexler
Executive Chairman & Special Advisor to the CEO
Jay Deuskar
Cofounder/Chief Technology Officer
Recent News
2026-01-17
Morningstar.com
2026-01-16
Company data provided by crunchbase