Vida Health · 1 day ago
Data Analyst - BIHA - Member Analytics/Marketing
United States
Full-time
Remote
Entry, Mid Level
$85K/yr - $100K/yr
1+ years expVida Health is seeking a motivated Data Analyst to join the Business Intelligence and Healthcare Analytics team, focusing on marketing performance and member experience analytics. The role involves driving insights to optimize marketing strategies, enhance member journeys, and improve product engagement across the digital health platform.
Health CareMedicalmHealthPersonal HealthTherapeutics
Responsibilities
Partner with marketing and product teams to translate business requirements into analytics solutions that drive member acquisition, engagement and retention
Conduct in-depth analysis of marketing performance, member journey analytics, product adoption patterns and engagement metrics across the member lifecycle
Build and maintain marketing attribution models, funnel conversion analytics, cohort behavior tracking and member segmentation frameworks
Design and develop intuitive Looker dashboards that enable marketing and product teams to monitor campaign performance, member engagement and product feature adoption through self-service analytics
Develop comprehensive documentation and insights that empower teams to make data-driven decisions on marketing spend, product roadmap and member experience optimization
Support analysis for marketing campaigns, A/B tests, product experiments and member journey optimization initiatives
Analyze product utilization patterns
Qualification
Required
1-3 years of experience in marketing analytics, product analytics or data analytics roles
Strong SQL proficiency- ability to write clean, efficient queries for complex member behavior and marketing performance analysis
Looker expertise- hands-on experience building dashboards, explores and LookML models focused on marketing and product metrics
Marketing & product analytics experience- deep understanding of marketing attribution, conversion funnels, cohort analysis, member lifecycle analytics and product engagement metrics
Healthcare data expertise- experience with healthcare claims data, understanding of HIPAA compliance and PHI handling in digital health contexts
Product analytics fundamentals including event tracking, feature adoption analysis, user segmentation and retention modeling
Experience analyzing digital marketing platforms (Google Analytics, paid media platforms) and member engagement tools
Strong communication skills with ability to present member insights and marketing performance to cross-functional stakeholders
Experience working with product managers, marketing teams and technical teams to define metrics and tracking strategies
Preferred
Bachelor's degree in Business, Marketing, Data Science, Statistics or related field
Familiarity with GCP services and BigQuery for large-scale member data analysis
Experience with cloud data warehouses (BigQuery, Snowflake, or similar)
Experience with GitHub and version control for analytics code
Knowledge of data transformation tools (DBT preferred)
Experience with customer engagement platforms (Braze, Iterable, or similar)
Familiarity with product analytics tools (Amplitude, Mixpanel, or similar)
Knowledge of data privacy regulations (HIPAA, GDPR) as they relate to marketing and member data
Company
Vida Health
Vida Health is a virtual care platform that provides health coaching from experienced health care providers and medical institutions.
501-1000 employees
H1B Sponsorship
Vida Health has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (2)
2022 (3)
2021 (5)
Funding
Current Stage
Late StageTotal Funding
$216.5MKey Investors
Ally Bridge GroupCanvas Prime
2023-11-09Series Unknown· $28.5M
2021-05-05Series D· $110M
2020-04-30Series Unknown· $25M
Leadership Team
Joe Murad
Chief Executive Officer
Jason Macaleer
Chief Strategy Officer (CSO)
Recent News
2026-01-20
Company data provided by crunchbase