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Umbrex · 15 hours ago

Web Data Analyst (Remote)

United States

Contract

Remote

Mid Level

Umbrex is a professional services firm seeking a Web Data Analyst to focus on user behavior and conversion insights. The role involves analyzing web traffic, building dashboards, and providing actionable recommendations to optimize user experience and content strategies.

Management Consulting

Responsibilities

Analyze end-to-end user journeys, from first visit through to inquiry/lead

Build and maintain clear, intuitive dashboards in Tableau and/or Power BI

Define and track KPIs: content-to-lead conversion, form completion rates, bounce & exit behavior, funnel performance, etc

Identify which content types (topics, formats, CTAs, landing pages) drive the highest conversion rates

Develop evidence-based recommendations to improve UX, content strategy, and lead capture flows

Support A/B and multivariate testing on pages, CTAs, and forms; measure and communicate impact

Map and refine key user flows (e.g., from article to contact form or newsletter signup)

Partner with SEO efforts by analyzing organic search behavior and landing page performance

Analyze outbound email campaign performance and connect email behavior to on-site engagement and conversions

Qualification

Web analyticsTableauPower BIPythonSEOData-driven recommendationsUser experience optimization

Required

Experience in web analytics, digital product analytics, or e-commerce analytics (e.g., Google Analytics, Adobe Analytics)

Strong expertise in Tableau and/or Power BI

Python skills for deeper analysis, automation, and working with large datasets

Demonstrated history of generating insights that led to concrete changes and measurable improvements in conversion rates or funnel performance

Solid understanding of SEO and how organic traffic interacts with on-site content and user journeys

Ability to translate data into practical recommendations for non-technical stakeholders

Preferred

Background in e-commerce, especially conversion optimization and funnel analysis

Experience analyzing outbound email marketing (e.g., newsletters, nurture campaigns) and linking email metrics to on-site behavior

Familiarity with CRM / marketing automation tools (e.g., HubSpot, Marketo, Salesforce) and tag management

Company

Umbrex

Umbrex is a global community of independent, top-tier management consultants.

Founded in 2013

Astoria, New York, USA

11-50 employees

http://www.umbrex.com

Funding

Current Stage

Early Stage

Leadership Team

Will Bachman

Co-Founder, Managing Partner

Company data provided by crunchbase