Visa · 1 day ago
Director, NA Regional Marketing – Visa Commercial Solutions
Atlanta, GA
Full-time
Hybrid
Senior Level, Lead/Staff
$164K/yr - $262K/yr
10+ years expVisa is a world leader in payments technology, facilitating transactions across more than 200 countries. The Director of NA Regional Marketing will lead B2B marketing initiatives to drive business growth and deliver innovative marketing programs in North America.
BankingFinanceFinancial ServicesInformation TechnologyMobile PaymentsPayments
Responsibilities
Lead the development and execution of B2B marketing strategies that differentiate our Visa Commercial Solutions offerings, communicate value to our clients, and drive measurable outcomes across the segment
Develop impactful nurture programs to improve conversion rates from leads to opportunities. Oversee the creation of digital content (web and social media), site development, and global rollout to optimize client engagement and lead generation across multiple channels
Drive Account-Based Marketing (ABM). Develop and execute targeted ABM strategies for high-value accounts and priority industry verticals, partnering with sales and client teams to deliver personalized, insight-driven campaigns that accelerate growth
Champion Customer Insights. Lead the collection and analysis of market research, competitive intelligence, and voice-of-customer data to inform marketing strategy, refine messaging, and identify emerging client needs and opportunities
Case Studies & Success Stories. Accelerate the development and deployment of impactful case studies, ensuring a consistent and compelling approach to sharing client successes internally and externally
Drive thought leadership initiatives to position Visa Commercial Solutions as an industry leader, collaborating with key stakeholders to showcase our expertise and value to clients
Collaborate closely with the Sales teams for granular tracking, reporting, and efficient lead management in the handoff from marketing to sales
Cross-Functional Alignment. Collaborate seamlessly with Product, Customer Success, Compliance, and regional teams to ensure marketing programs align with product launches, client onboarding, retention initiatives, and regulatory standards
Performance Reporting. Establish and manage robust reporting mechanisms for marketing activities. Provide actionable insights to measure effectiveness, optimize campaigns, and inform leadership decisions
Manage the marketing budgets for your customer segment, strategically allocating resources to maximize ROI and achieve business objectives. This includes managing strategic partners, approving production costs, and planning campaigns to optimize investments
Inspire, mentor, and lead a high-performing team, fostering a collaborative and innovative culture that encourages continuous learning and professional growth
Strong executive communication skills. Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills
Qualification
Required
10 or more years of work experience with a Bachelor's Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD
Preferred
12 or more years of work experience with a Bachelor's Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
Bachelor's degree in business or marketing. MBA preferred
B2B Marketing experience
Proven ability to drive demand and revenue growth through integrated marketing programs, ideally within financial services, payments, or SaaS industries
Expertise in account-based marketing, campaign management, and event marketing
Strong analytical skills with experience in marketing performance reporting and data-driven decision making
Excellent written and verbal communication skills, with the ability to influence and inspire cross-functional teams
A great team member who adds energy, ideas and fun to our team and corporate culture
Willingness to travel regionally as required
Benefits
Medical
Dental
Vision
401 (k)
FSA/HSA
Life Insurance
Paid Time Off
Wellness Program
Company
Visa
Visa is a multinational financial services company that facilitates electronic payment systems throughout the world.
10001+ employees
H1B Sponsorship
Visa has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (459)
2024 (424)
2023 (416)
2022 (515)
2021 (351)
2020 (407)
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
TNB Financial Services
2016-09-10Post Ipo Equity
2008-03-19IPO
Leadership Team
Ryan McInerney
Chief Executive Officer
Chris Suh
EVP & Chief Financial Officer
Recent News
Crowdfund Insider
2026-01-25
2026-01-25
https://fastcompanyme.com
2026-01-24
Company data provided by crunchbase