Fisher & Paykel Appliances · 2 hours ago
VP of Marketing
Costa Mesa, CA
Full-time
Hybrid
Director/Executive
$170K/yr - $220K/yrFisher & Paykel Appliances is a global company with a strong heritage and ambitious plans, seeking a Vice President of Marketing for the US market. This role will be pivotal in enhancing the company's market position through strategic marketing initiatives and collaboration with internal and global teams.
Home Appliances
Responsibilities
Lead the local marketing strategy and implementation for the US market
Ensure alignment to the global marketing playbook and brand identity
Balance total marketing investment to achieve short- and long-term commercial objectives in partnership with local and global marketing groups
Collaborate with the Brand & Content team to ensure effective and consistent communications that support the brand strategy
Collaborate with Global Marketing and Digital teams to ensure seamless local execution of the global strategy across all customer touchpoints
Shape and deliver impactful marketing strategies to drive business success
Engage with global marketing colleagues to continuously connect customers across the brand, products, and services
Develop and apply the best commercial and creative solutions to increase market share
Provide insights through analytics to focus on whole of business value
Qualification
Required
Broad experience across marketing roles
Understanding of luxury and design led brands
Experience specifically working in-house for companies specializing in the manufacturing and marketing of durable goods
Ability to perform at a senior level both strategically and operationally
Passion for driving strategy and putting structured plans in place to achieve strategic imperatives
Strong financial understanding and analytical skills
Ability to develop and apply the best commercial and creative solutions for the right situation
Expertise in the media landscape
Familiarity with D2C (Direct-to-Consumer) channel strategies
Ability to adapt and thrive in a dynamic, fast-paced environment
Decisive and able to advise and guide a team in the right direction
Benefits
Competitive medical, dental, vision, life, and disability insurance
401K with company match
Paid Vacation/Time Off: We believe that your time off is important, which is why all US employees are offered generous time away. Hourly roles accrue 20 days of paid vacation starting year 1 and exempt roles are eligible for our TAYN policy. We also offer 12 company holidays per year.
Parental Leave: Becoming a new parent is a full-time job. Our new policy offers all primary caregivers 26 weeks' paid leave for the primary caregiver, a flexible return to work with reduced hours at full pay, as well as four weeks of paid leave for partners to spend time with their growing families.
Wellness Initiatives such as our Fuel Up Fridays, a company-paid subscription to Calm, No-Meeting Fridays, and personalized healthcare support for your wellness journey.
Exclusive Employee discounts on all F&P products
Pet Perks
Role-specific Company Bonus
Company
Fisher & Paykel Appliances
Fisher & Paykel Appliances designs, manufactures & markets a range of innovative household appliances developed with a commitment to technology, design, user-friendliness & environmental awareness.
Founded in 1934
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$0.37MKey Investors
Callaghan Innovation
2024-07-04Grant· $0.14M
2023-08-22Grant· $0.06M
2022-08-26Grant· $0.06M
Leadership Team
Daniel Witten-Hannah
CEO
Recent News
2025-09-19
Trading Economics
2025-09-17
Company data provided by crunchbase