Eagle Family Foods · 5 hours ago
Associate Sales Director
United States
Full-time
Onsite
Senior Level
5+ years expEagle Family Foods is focused on growing its business through effective sales strategies, and they are seeking an Associate Sales Director to manage retail accounts. This role involves building customer relationships, executing tactical plans, and managing financial responsibilities to drive growth and improve performance in a competitive market.
Consumer GoodsFood and BeverageRetail
Hiring Manager
Jared Thompson, SHRM-CP
Responsibilities
Manage a customer base with annual volume between $15–$40 million, with a mix of tactical and moderately strategic accounts
Build and maintain relationships with key retail partners
Identify and capitalize on opportunities for growth by developing tailored customer business plans aligned to company goals
Lead annual planning and negotiations related to pricing, promotional activities, and retail programs to support account growth
Work closely with broker and distributor partners to ensure consistent execution and alignment with business plans
Focus on tactical account optimization while contributing to overall market share and brand visibility
Translate customer insights and performance data into clear, executable tactics to improve account-level performance
Coordinate with internal teams, primarily within Sales, but also with Operations, Marketing, and Demand Planning as needed, for seamless delivery on customer programs
Monitor in-market execution through agency and broker partners, ensuring program compliance and alignment with KPIs
Take ownership of tactical planning activities, adapting quickly to shifting priorities and market dynamics to meet business needs
Manage account-level P&L responsibilities, ensuring delivery of sales, margin, and trade spend targets
Develop and track annual budgets and forecasts, working closely with finance and operations teams to ensure accuracy and accountability
Analyze the impact and efficiency of trade promotions and customer programs to inform future investments and improve return on spend
Support demand planning by providing timely, data-driven volume forecasts
Lead development and execution of tactical-level plans, with a strong focus on near-term growth opportunities, customer-specific initiatives, and market responsiveness
Align internal and external stakeholders around clearly defined execution plans, performance metrics, and deliverables
Serve as the tactical lead for assigned accounts, making day-to-day decisions that drive business outcomes while escalating broader strategic needs when necessary
Manage low to mid-level agency and broker resources, providing clear direction to ensure effective execution at the store and customer level
Demonstrate strong judgment and practical problem-solving in fast-paced, changing environments
Prioritize multiple projects effectively while maintaining high standards of accuracy, professionalism, and confidentiality
Provide recommendations and feedback to leadership to support account performance, customer satisfaction, and long-term business goals
Qualification
Required
Bachelor's Degree required (or equivalent experience)
5–8 years in sales or customer management
3+ years leading strategic customers; experience with wholesale distributors preferred
Broker management across large territories
Experience with dry grocery and salty snacks; branded and private label a plus
Background in large CPG or private equity-backed companies preferred
Proven ability to lead cross-functional teams and build senior-level trade relationships
Team-oriented with a results-driven mindset
Willing to travel 30–50%
Strong selling, relationship-building, and leadership skills
Proficient in digital and eCommerce sales
Excellent communication, analytical, and presentation abilities
Skilled in syndicated data, consumer trends, and trade tools (TPM, forecasting software)
Preferred
Experience with wholesale distributors
Background in large CPG or private equity-backed companies
Company
Eagle Family Foods
Eagle Foods stands out as a prominent producer and marketer of canned sweetened condensed milk and evaporated milk products.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$0.24M2022-10-07Series Unknown· $0.24M
Leadership Team
Bernard Kreilmann
CEO / Partner
Recent News
Food Business News
2025-10-30
2025-10-15
Morningstar.com
2025-10-09
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