Recruitment Room - Global · 4 hours ago
VP - Marketing
Recruitment Room - Global is one of the fastest-growing CRM platforms for outside sales departments in the mid-market and enterprise space. They are seeking a VP/SVP of Marketing to own strategy and execution across demand generation, product marketing, event marketing, brand, content, and customer marketing.
Management Consulting
Responsibilities
Design and execute scalable, multi‑channel demand generation programs to exceed pipeline and revenue goals
Build paid and organic campaigns across LinkedIn, Google, ABM platforms, and events
Implement a metrics‑driven approach to pipeline attribution, campaign ROI, and marketing spend efficiency
Partner closely with Sales leadership to align ICP, messaging, MQL/SQL handoff, and nurture programs
Collaborate with Marketing/Sales Ops to evaluate and manage reporting within the MarTech stack
Lead positioning, messaging, and competitive differentiation that resonates with the ideal customer profile
Develop a content strategy that educates buyers and accelerates the sales cycle (blogs, webinars, guides, case studies)
Create customer advocacy, testimonial, and referral programs to drive social proof and expansion revenue
Partner with Customer Success to drive upsell, cross‑sell, and retention through lifecycle campaigns
Build and lead a lean, high‑performing team (in‑house + agency/freelance mix)
Set clear goals, develop KPIs, and foster a performance‑driven culture
Collaborate with executive leadership on company‑level planning, budgeting, and growth strategy
Qualification
Required
5–10+ years of progressive B2B SaaS marketing experience, with 2–3+ years in a VP or senior leadership role
Proven track record scaling pipeline and revenue from ~$5M to $25M+
Deep expertise in demand generation, pipeline attribution, and sales‑marketing alignment
Hands‑on and strategic: able to both build the plan and run programs/campaigns
Strong analytical mindset with a test‑and‑learn approach
Executive‑level experience with CRM and marketing automation tools (HubSpot, Clay, LinkedIn Ads, Google Ads)
Excellent communicator and cross‑functional collaborator
Preferred
Experience in field sales‑driven environments
Based in Raleigh or NYC
Benefits
Bonus
Equity
Company
Recruitment Room - Global
🌍 RR Global is your trusted gateway to world-class talent and transformative career opportunities.
Funding
Current Stage
Early StageCompany data provided by crunchbase