ChatGPT Jobs · 8 hours ago
Field Marketing Manager (Contract)
United States
Contract
Remote
Senior Level
6+ years expInsightful is a market-leading platform for employee productivity and workforce analytics. They are seeking a Field Marketing & Events Contractor to own the strategy and execution of in-person and targeted outbound marketing activities, with a focus on lead generation for mid-market and enterprise-level sales.
Computer Software
Responsibilities
Planning, managing, and executing between 3-7 physical and virtual event marketing initiatives per quarter
Event marketing will include all key aspects of end-to-end B2B event management such as sponsorship or hosting logistics and vendor management, promotional activities, lead capture and follow-up
Budget owner on the marketing team
Expected contractor time to spike during key event planning periods, roughly 3-4 weeks per quarter
Creating and executing targeted Account-Based Marketing (ABM) activities to achieve sales lead generation targets
Use AI SDR toolsets and other prospecting technology across email, LinkedIn and prospect research for CRM enrichment to orchestrate automated outbound marketing campaigns
Equip the Sales team with relevant and persuasive collateral designed to convert leads from ABM target accounts
Support the company's strategic global markets teams with region-specific and language-optimized content and campaigns, as needed
Qualification
Required
Minimum of 6+ years of marketing experience, with a strong focus on field marketing, events, and B2B SaaS lead generation
Demonstrated success in event management (tradeshows, conferences, field events) and executing targeted outbound campaigns
A highly analytical and results-driven approach, with experience in campaign performance analysis and delivering clear, summarized insights
Expertise in cross-functional collaboration, particularly with Sales and Marketing teams, to deliver on revenue goals and customer acquisition priorities
Proficiency in key MarTech, Sales Tech and project management tools, including HubSpot, Clay, Instantly, Zoominfo, PhantomBuster and Notion, or similar tools is expected
Exceptional organizational skills, excellent English verbal and written communication, and the ability to operate in a fast-moving, rapidly changing environment
Preferred
Experience with Looker Studio is a strong plus
Strong understanding of the human resources, IT, business process outsourcing, financial services or AI model training industries is preferred
Company
ChatGPT Jobs
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2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase