Plant Addicts · 1 day ago
Senior Paid Media Manager
Plant Addicts is a company dedicated to helping gardeners find hard-to-locate plants, emphasizing customer service and product selection. They are seeking a Senior Paid Media Manager to own strategy and execution across various digital channels while building a repeatable system for testing, optimization, and measurement.
Responsibilities
Own day-to-day execution across paid channels
Optimize budgets, targeting, and structure to improve profitability
Launch campaigns for new assortments and priorities
Lead creative testing (briefs → tests → learnings → iterations)
Build “single source of truth” reporting (Triple Whale or similar)
Standardize UTMs/naming to reduce inflated platform ROAS
Share weekly results + next-step action plan
Qualification
Required
8+ years in paid media for ecommerce (hands-on)
Advanced Google Ads + Microsoft Ads experience
Strong Meta experience (Pinterest strongly preferred)
Strong Excel/Google Sheets skills
Google Analytics experience (GA4 preferred)
Preferred
Triple Whale (or similar) experience
Product feed / Merchant Center experience
Affiliate marketing experience
Plant/gardening interest
Benefits
Bonus: end-of-spring-season bonus based on company performance