Straight Arrow News · 5 hours ago
Digital Marketing Strategist
United States
Full-time
Remote
Mid, Senior Level
$85K/yr - $110K/yr
4+ years expStraight Arrow News is dedicated to delivering unbiased, comprehensive news coverage. They are seeking a data-driven Digital Marketing Strategist to own and optimize paid media strategy across various channels, focusing on driving app downloads and subscriptions while improving acquisition efficiency.
Media and EntertainmentNewsSocial Media
Responsibilities
Plan, execute, and optimize paid acquisition campaigns across Meta, TikTok, YouTube, Google UAC, Snapchat, and emerging performance channels
Develop and refine target audience segments to reach high-intent users
Run continuous testing frameworks including creative, audience, placement, CTA, and landing page experiments
Develop campaigns to boost newsletter and subscription growth and retain users
Track and improve metrics including CPI, CPA, CAC, LTV, retention curves, content engagement depth, session frequency, and long-term habit formation
Use Google analytics and mobile measurement partners to guide decisions and identify optimization opportunities
Collaborate with the SAN team to develop value-based messaging that communicates SAN’s mission, credibility, and differentiation
Qualification
Required
4 to 7 years of experience in paid social, mobile app growth, performance marketing, or audience development
Proven experience driving deeper longer-term user engagement through newsletter signups, app installs, and/or subscriptions
Strong analytical skills with experience in forecasting, cohort analysis, LTV modeling, and attribution
Knowledge of mobile attribution, incrementality, and MMP platforms
Strong communicator who can simplify data insights into clear, actionable recommendations
Self-starter who thrives in an entrepreneurial, fast-paced environment and efficiently manages budgets
Preferred
Experience with subscriptions and mission-driven organizations
Benefits
Comprehensive health and wellness coverage
Generous paid time off
Paid holidays and floating holidays
Health coverage
Vision and dental plans
Retirement plans like the company's 401(k) plan with company match
Company
Straight Arrow News
Straight Arrow News is committed to covering every side of every story.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Kenneth Shapiro
Chief Revenue Officer (CRO) & Head of Marketing
Recent News
2025-04-22
2024-11-01
Company data provided by crunchbase