Hyundai Motor Company · 14 hours ago
Manager, Experiential Marketing
Fountain Valley, CA
Full-time
Onsite
Mid, Senior Level
$87K/yr - $124K/yr
6+ years expHyundai Motor Company is seeking an innovative, relationship-driven Manager of Experiential Marketing to help shape the future of their brand experience. In this role, you will lead national events and develop immersive consumer experiences that elevate Hyundai's brand across the country.
AutomotiveManufacturingTransportation
Responsibilities
Develop and implement experiential marketing strategies aligned with Hyundai’s marketing objectives and goals
Oversee planning and execution of experiential programs, sponsorships, and hospitality initiatives to maximize consumer engagement
Approval of program objectives, thematic direction, overall look & feel, campaign tactics and creative executions
Create immersive brand experiences that increase awareness, consideration, and positive perception of Hyundai
Ensure all activations reflect Hyundai’s brand identity and deliver measurable impact
Manage end-to-end execution of auto shows, events, sponsorship activations, and hospitality programs, including budgeting, timelines, and vendor coordination
Monitor and evaluate program performance, providing insights and recommendations for continuous improvement
Partner with internal teams (Social, CRM, Digital, PR, Sales, Dealer Development) and external agencies to ensure seamless integration of experiential initiatives
Support dealer engagement through experiential programs that drive showroom traffic and sales opportunities
Supervise development and implementation of Hyundai alliances (including sponsorships, entertainment marketing, sports marketing and integrated media partner programs); research, review and evaluate opportunities for Hyundai to reach consumers through new, creative channels
Oversee planning and responsible use of multi-million-dollar Experiential Marketing budget; must be able to maximize available resources and demonstrate ability to adapt to economic conditions
Effectively communicate and interact with executive team, fellow employees, regional management, national dealer body, the consumer public and, occasionally, the media; ensure timely distribution of Executive Communications and Executive Recaps
Manage multiple agencies and vendors; define roles & responsibilities, provide strategic direction
This position requires ability to solve problems, make decisions, and operate independently
Position evaluates direct reports
Position approves travel and expenses for direct reports
Qualification
Required
Must have a high school diploma
6 years of experience with at least 5 years directly supporting Experiential Marketing efforts is required
Ability to travel frequently and work non-traditional hours is required
Ability to work with internal cross-functional teams, vendors, and agency partners is required
Experience managing and negotiating contracts is required
Experience delivering premium, executive-level hospitality at large-scale events, with the ability to create seamless, high-touch experiences for VIPs, partners, and internal leadership
Ability to manage in a fast-paced, multi-cultural environment, with multiple projects and vendor partners
Preferred
Agency experience a plus
Automotive industry a plus
Benefits
Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
Holiday Pay - the company shuts down with pay between Christmas and New Years.
Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
401(k) retirement plan with Employer Match
Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
Vacation and sick time off
Employer-paid basic life and disability coverage, including Paid-Family Leave.
Mental health, wellbeing, and employee assistance program
Health advocate (support)
Education Reimbursement program: Up to $5,250 per year for employees seeking higher education degrees.
External Training and Development Programs
Company
Hyundai Motor Company
Hyundai Motor Company is a multinational automotive manufacturer with various vehicle lineups, brand vision, and global campaigns.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1974-06-28IPO
Leadership Team
Don Romano
Chief Executive Officer
Steve Flamand
President and CEO
Recent News
2026-01-23
2026-01-23
2026-01-22
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