Allied Public Adjusters · 4 hours ago
Marketing Systems and Operations Manager
Newport Beach, CA
Full-time
Onsite
Mid, Senior Level
$80K/yr - $110K/yr
5+ years expAllied Public Adjusters is a company dedicated to advocating for fair insurance settlements. They are seeking a systems-driven marketing expert to build the infrastructure for high-performance marketing campaigns, ensuring data clarity and automation while collaborating with various teams.
AdviceConsultingInsuranceRisk Management
Responsibilities
Own and manage all marketing technology systems, including HubSpot, Power BI, Zapier, Unbounce, Nimbata, GA4, GTM, and all paid ad platforms (Meta, Google Ads, Bing, LinkedIn)
Own and enforce marketing data standards across all platforms, including CRM hygiene, UTMs, naming conventions, lifecycle stages, and campaign tracking consistency
Ensure data flows cleanly between marketing, sales, and call tracking systems; No lead, event, or touchpoint goes untracked
Maintain and update marketing and sales inputs within our existing IT managed Power BI dashboard to ensure all performance data remains accurate and aligned
Design and automate workflows using Zapier and HubSpot to eliminate manual processes, including lead routing, tagging, and internal alerts
Oversee tracking setup and troubleshooting across all paid channels, ensuring pixels, tags, and offline events are properly configured
Manage form data, landing pages, and conversion rate optimization in collaboration with the creative and performance teams
Create and maintain documentation for all workflows, data structures, and automations to ensure continuity and scalability
Audit marketing data regularly to ensure integrity, accuracy, and alignment between marketing and sales reports
Collaborate closely with the Director of Marketing, Chief Growth Officer, and CFO to deliver actionable data and performance insights
Partner with creative and PPC teams to run A/B tests and analyze behavioral data from tools such as Hotjar and Clarity
Proactively identify new technology, automation, or analytics opportunities to improve operational efficiency
Serve as the key bridge between marketing, IT, and sales to ensure seamless collaboration and consistent data alignment
Own and maintain paid media tracking and integration infrastructure across Meta, Google Ads, and Bing Ads, ensuring pixels, tags, offline conversions, and attribution signals are consistently accurate and aligned across platforms
Serve as the first responder for critical tracking, attribution, or system failures that impact lead flow, reporting accuracy, or revenue visibility, with clear escalation and resolution processes
Qualification
Required
5+ years of experience in marketing operations, growth operations, or revenue operations
Bachelors degree in Computer Science, Business marketing or related field is a plus
Deep experience managing HubSpot (Marketing + Sales Hubs) and Zapier workflows
Strong technical understanding of tracking systems, GA4, GTM, and offline conversion attribution
Advanced skills in Power BI, Looker, or other data visualization tools
Proven ability to diagnose and resolve tracking or data discrepancies
Experience managing integrations and APIs across marketing and CRM systems
Familiarity with Meta Ads Manager, Google Ads, and Bing Ads platforms
Strong communication skills with the ability to translate technical data into business insights
Experience collaborating with both creative and sales teams to align goals and reporting
Preferred
SQL proficiency, CRO experience (Hotjar, Clarity), and light scripting knowledge (Python, Power Query) preferred
Benefits
401(k) with 3% non-elective contribution.
Health, dental and vision insurance. Along with voluntary selections as well.
Generous paid holidays and paid time-off.
Opportunities for career advancement and professional growth.
Company
Allied Public Adjusters
Allied Public Adjusters specializes in insurance, loss adjustment, and claim management services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ara Malikian
Chief Financial Officer
Armen Ghazarian
Chief Growth Officer
Recent News
2025-07-18
Company data provided by crunchbase