InvoiceCloud, Inc. · 6 hours ago
Customer Marketing Manager (VIP Onboarding & Customer Engagement)
Boston, MA
Full-time
Onsite
Mid, Senior Level
$95K/yr - $115K/yr
5+ years expInvoiceCloud is a fast-growing fintech leader recognized with multiple awards for its innovative solutions. The Customer Marketing Manager will support client onboarding and lead customer engagement initiatives, focusing on creating measurable and engaging experiences that enhance long-term customer relationships.
Financial Services
Responsibilities
Connect with new clients who are ready to begin marketing efforts during implementations
Based on tiering structure, contact new clients and work with them to promote EBPP to their customers
Conduct Teams trainings on online payment adoption best practices
Communicate marketing strategy, campaign plans, and timelines clearly to clients
Create and customize marketing materials for clients as needed
Follow up on client marketing activities and gather actionable feedback
Drive adoption of online billing and payment services through consistent engagement
Maintain knowledge of InvoiceCloud services and articulate value propositions effectively
Track onboarding marketing activities and outcomes in Salesforce
Partner with external vendors supporting marketing assets and creative execution
Drive client behavior to promote online billing and payment adoption by payers
Liaison with external vendors that house our marketing assets, QR codes, design vendors, and more
Own the strategy, execution, and content for the monthly customer newsletter
Partner with Product Marketing to create ad hoc email campaigns that support product launches
Send surveys and targeted customer emails throughout the year to gather insights and maintain engagement
Measure and report on engagement metrics, using insights to improve content and targeting
Source and manage customer gifts and swag for surprise-and-delight initiatives
Manage customer invites, registration, and follow-up communications for user groups, industry events, and virtual customer sessions
Design end-to-end customer experiences for small customer events, including event planning, invites, reminders, post-event communications, and feedback collection
Identify opportunities to delight customers and enhance the overall customer experience through data-driven decision making
Qualification
Required
Bachelor's degree
5+ years of experience in marketing or marketing communications (SaaS or e-payments a plus)
Experience working directly with customers
Proficiency in Salesforce, MS Word, Excel, and PowerPoint
Knowledge of Adobe tools (Acrobat, InDesign, Photoshop, Illustrator)
Ability to learn and grow through AI to make your work more efficient and effective by building your own GPTs to streamline your work
Exceptional verbal and written communication skills
Ability to send 1:many emails in email platforms, like Sendgrid
Highly customer-centric with strong relationship-building abilities
Strategic mindset with the ability to own projects from start to finish
Analytical and data-driven; comfortable measuring and communicating success
Regular use of AI tools to improve efficiency and outcomes
Strong organizational skills and attention to detail
Creative thinker with strong content and messaging instincts
Ability to thrive in a fast-paced, collaborative environment
Preferred
Marketo email marketing skills
Sendgrid or other email platform mastery
Benefits
Employees may also be eligible for an annual bonus or commission.
Some roles may also be eligible for overtime pay.
Company
InvoiceCloud, Inc.
InvoiceCloud provides modern digital payment, customer engagement, and outbound disbursement solutions.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Bob Bennett
CEO
Bob Lapides
President Government, Utilities and Business Services Division and Co-Founder of Invoice Cloud
Company data provided by crunchbase