griddable.io · 9 hours ago
Web Strategy Senior Manager
Washington, IL
Full-time
Onsite
Senior Level
7+ years expGriddable.io is seeking a Senior Lead of Web Strategy to lead the development and execution of comprehensive digital web strategies targeting the SMB audience. This role focuses on enhancing web presence and customer journey through analytical and creative problem-solving, while collaborating with cross-functional teams to achieve business objectives.
AnalyticsBig DataCloud Data ServicesData IntegrationInformation TechnologySaaSSoftware
Responsibilities
Lead the development and execution of comprehensive website strategies targeting the SMB audience that drives engagement, optimizes experiences, and achieve new logo growth objectives
Conduct competitive analysis and market research to identify opportunities and best practices to elevate the Salesforce website
Create strategic roadmaps for website optimization and digital experience enhancement, including working across our technology and product teams
Partner with cross-functional teams to align web strategy with broader marketing and business initiatives
Work closely with in-house UX teams to analyze user behavior, website analytics, and conversion data to identify optimization opportunities
Partner with our optimization teams to create optimization roadmaps and lead A/B testing and user experience research to improve site performance
Collaborate with UX/UI designers to enhance website usability and customer journey
Develop content strategy and information architecture recommendations
Monitor and report on key website metrics including traffic, engagement, conversion rates, and ROI
Utilize analytics tools (Google Analytics, heatmapping tools, etc.) to drive data-driven decisions
Create comprehensive performance dashboards and regular reporting for stakeholders
Identify trends and insights to inform future strategic decisions
Lead website projects from conception to launch, managing timelines and deliverables
Collaborate with marketing, product, engineering, and design teams, while also knowledge sharing across Salesforce’s digital web strategists
Manage relationships with external agencies and vendors as needed
Communicate strategy and results to executive stakeholders
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field
7-10+ years of experience in digital marketing, web strategy, or related roles
Strong analytical skills with experience using web analytics platforms
Understanding of SEO, SEM, and digital marketing best practices
Excellent written and verbal communication skills
Project management experience with ability to manage multiple initiatives
Preferred
Experience with content management systems and web technologies
Knowledge of UX/UI design principles
Familiarity with marketing automation and CRM platforms
Experience in B2B or enterprise technology environments
Google Analytics and related certifications
Company
griddable.io
Griddable.io is a San Jose, CA based SaaS startup that closed Series A funding in 2017 from August Capital, Artiman Ventures, and Carsten Thoma, founding CEO of Hybris (acquired by SAP).
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$8M2019-01-28Acquired
2018-02-28Series A· $8M
Leadership Team
Burton Hipp
VP of Engineering/Founder
Company data provided by crunchbase