JonnyPops · 5 hours ago
Field Marketing Manager
Plymouth, MN
Full-time
Onsite
Mid, Senior Level
$85K/yr - $105K/yr
2+ years expJonnyPops is a high-growth company known for its innovative frozen novelties and commitment to kindness. The Field Marketing Manager will be responsible for planning, executing, and optimizing events and sampling programs across the nation to enhance brand awareness and drive product trial.
Addiction TreatmentFood and BeverageFood Processing
Responsibilities
Live the brand! Bringing positivity and kindness to every interaction!
Event Strategy, Planning and Execution: Develop and implement a comprehensive event and sampling strategy that aligns with brand objectives and supports overall business goals. Identify key markets and events that offer the greatest opportunity for brand exposure and consumer engagement. Lead the planning, organization, and execution of those events bringing in agencies and sampling partners to deliver on objectives where needed
On-Site Event Execution & Leadership: Plan, attend and execute Brand & Trade Show events locally and across the nation, ensuring that all activities are executed according to plan and that brand standards are maintained
Project and Vendor Management: Manage to event schedules, planning meetings, budgets, logistics, and vendor relationships to ensure the seamless execution of all events. Problem solving when challenges arise to deliver against event objectives on time and on budget. Manage and utilize field-marketing interns and local interns to complete successful event execution. Partner with marketing leadership on donation strategy and manage pop donation distribution and inventory
Logistics & Operations: Manage all logistics related to events, including transportation, setup, permits, and compliance with local regulations. Ensure all events are executed smoothly, on time, and within budget
Impact Measurement: Establish KPIs and track the performance of events and sampling programs. Analyze data to measure the impact on brand awareness, product trial rates, and on-shelf velocities. Provide insights and recommendations for future improvements
Cross-functional Collaboration: Work closely with marketing, sales, and product teams to ensure event strategies are executed to meet business goals
Marketing Communications: Assist in maintaining consistent brand messaging across all events, putting a customer-first mindset to every point in the work. Create written and visual content for events
Be a positive team player, work together to achieve goals and take values-based actions for success across a variety of Marketing initiatives, including outside of events as needed. Bring positivity and kindness to every interaction!
Ensure all food safety protocols are met through sampling and event program execution
Clearly reflect food safety and quality as part of the JP brand, when planning and executing projects, and while interacting with relevant external stakeholders
Adhere to systemwide GMPs when on the production floor, as expected of all JP personnel
Qualification
Required
Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field
2-4 years of experience in event planning, field marketing, or related roles within the CPG or food and beverage industry
Ability to execute large-scale events and sampling programs that drive measurable business results
Excellent project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines and maintain exceptional organization
Ability to lead a team of Event Coordinators in person and remotely to plan and execute events nationwide
Ability to lead team of Summer Interns in person and remotely as they plan and execute events
Exceptional communication and interpersonal skills, with the ability to build and maintain relationships with a wide range of stakeholders
Creative thinker with a passion for delivering unique and memorable brand experiences
Proven track record of successfully developing and executing large-scale events and sampling programs that drive measurable business results
Strong leadership and team management skills with experience overseeing remote and diverse teams
Strong analytical skills with experience measuring and reporting on event performance and ROI
Proficiency in budgeting and financial management
Willingness to travel extensively (up to 80%) and work flexible hours, including evenings and weekends
Valid driver's license, clear motor vehicle record, ability to travel nationwide, and ability to rent vehicles (cars and trucks)
Alignment to our mission to spread kindness – JonnyPops is a kindness-based company!
Highly enthusiastic individual who loves to interact with others!
Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm
Naturally curious, with an appreciation for ambiguity and the ability to embrace the “test and learn” mentality in pursuit of continuous improvement
Benefits
Medical/Health Insurance
Dental Insurance
Vision Insurance
HSA
FSA
DCFSA
Life & AD&D Insurance
Short & Long Term Disability
FTO/PTO
EAP Programs
Paid Holidays
Employee Referral Program
Sick & Safe Leave
401k
Company Sponsored Meal Plan
Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or commissions
Company
JonnyPops
JonnyPops provides wholesome and better-for-you frozen treats, using real fruit as the main ingredient.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Erik Brust
CEO & Co-Founder
Connor Wray
Co-Founder: Chief Financial Officer
Recent News
Food Business News
2026-01-03
Morningstar.com
2025-12-30
Food Business News
2025-09-24
Company data provided by crunchbase