Centinela Hospital Medical Center · 1 day ago
Business Development/Marketing Manager
Mission, TX, US
Full-time
Onsite
Mid Level
3+ years expCentinela Hospital Medical Center is seeking a Marketing Business Development Manager for their Public Relations department. This role is critical in promoting hospital services, expanding market presence, and fostering relationships to increase patient volume and revenue.
Health Care
Responsibilities
Develop and implement marketing and business development strategies that align with the hospital’s goals, focusing on service line growth and community outreach
Conduct research on healthcare trends, competitor activity, and community needs to identify new business opportunities and areas for service expansion
Build and maintain strong relationships with physicians, clinics, and healthcare partners to increase referrals and patient acquisition
Oversee advertising, public relations, digital marketing, and community engagement initiatives to enhance the hospital’s visibility and reputation
Collaborate with local organizations, employers, and insurers to develop strategic partnerships that benefit both the hospital and the community
Monitor marketing and business development initiatives using metrics and KPIs, and adjust tactics based on data-driven insights to improve results
Manages all aspects of business development and marketing communications, including creating, implementing, monitoring, and analyzing strategic plans and budgets to support organizational growth
Partners with leadership to drive hospital admissions, service line expansion, physician relations, post-acute strategy, community outreach, and tracks growth metrics by program, service line, and physician
Qualification
Required
Bachelor's Degree in Marketing, Business, Communications or related field required
At least 3 years in related field (business development and/or marketing, communications, PR) required
Strong writing, social media, communication, and leadership skills required
Critical thinking skills required. Must be proactive and self-driven, able to work well independently and with others
Preferred
Healthcare management experience preferred
Minimum 2 years of experience in acute care setting strongly preferred
Experience with project/program management strongly preferred
Knowledge and experience in program planning, organization, implementation and operations. This must have included responsibility for strategic planning, marketing, communications, business development and market research
Benefits
Health, dental, and vision insurance options
Paid vacation, sick time and holidays
Bereavement leave, FMLA and other leave options
Employer 401K options
Tuition reimbursement options
Life, disability, and other insurance options
Many other amazing benefits
Company
Centinela Hospital Medical Center
Centinela Hospital Medical Center is a 369-bed acute-care hospital providing healthcare services.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Rosalba Cambria
Executive Assistant to CEO
Recent News
2025-09-24
Company data provided by crunchbase