Point Blank Enterprises, Inc. · 16 hours ago
Campaign Coordinator FT
Modesto, CA
Full-time
Onsite
Entry, Mid Level
1+ years expPoint Blank Enterprises, Inc. is seeking a Campaign Coordinator to support the execution of First Tactical’s retention marketing programs. This role involves building campaigns, managing automations, and supporting reporting across email and SMS channels to ensure retention marketing is executed accurately and at scale.
AerospaceManufacturing
Responsibilities
Build and launch email and SMS campaigns in Attentive
Create and manage audience segments based on campaign goals
Configure campaign logic, triggers, and exclusions
Build, test, and maintain automated flows
Ensure campaigns follow brand, compliance, and messaging standards
QA all campaigns prior to launch to prevent errors
Maintain the retention campaign calendar in coordination with the Marketing Manager
Assist with A/B testing execution and documentation
Support performance tracking and reporting for email and SMS
Maintain consistency across email and SMS touchpoints
Support broader campaign execution by ensuring email/SMS aligns with:
Website promotions
Social and retail initiatives
Sales and key account programs
Coordinate with Creative and Ecommerce to ensure assets and links are correct
Maintain documentation of retention workflows and automations
Identify opportunities to improve efficiency, targeting, or performance
Assist in refining segmentation and lifecycle strategies over time
Perform other duties as assigned
Qualification
Required
1–4 years of experience in email and/or SMS marketing
Hands-on experience with Attentive or similar platforms
Strong understanding of segmentation and automation logic
Detail-oriented and process-driven
Comfortable working with data and performance metrics
Clear written communication skills
Company
Point Blank Enterprises, Inc.
Point Blank Enterprises, Inc.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2015-05-20Acquired
Leadership Team
Ivan Habibe
Chief Financial Officer
Viviana Salazar
HR Business Partner
Recent News
2025-10-22
Company data provided by crunchbase