Mammoth Brands · 19 hours ago
Senior Associate, New Business Growth
New York, NY
Full-time
Hybrid
Mid, Senior Level
$91K/yr - $114K/yr
2+ years expMammoth Brands is a modern CPG company focused on building innovative brands. The Senior Associate in the Upstream Innovation team will drive the testing and development of new direct-to-consumer products, playing a key role in managing rapid testing processes and contributing to growth strategies.
CosmeticsMen'sPersonal Care and Hygiene
Responsibilities
Work across insights and product teams to understand consumer sentiment and product benefits, and translate these into distinct creative ad campaign territories for testing
Quickly test and iterate on new creative campaigns to collect insights on new product offerings, and quickly evolve campaign messaging to test hypotheses from observed results
Build and deliver on a testing and learning plan, staying within budgets and timeline, and reporting on results and learnings for stakeholders throughout the process
Provide key input into GTM strategy for new products, particularly on the model for profitable customer growth for new product offerings
Independently perform daily ad optimizations while monitoring and reporting out on trends in key performance metrics
Develop a learning plan of testable hypotheses to improve efficiency of ad spend
Project manage creative development cycles with designers and copywriters to produce high-performing ads & landing page experiences
Conduct in-depth channel analyses, draw actionable insights from data, and share with the team
Compile industry research, competitive landscape information, information about new tools, and produce recommendations for how we can take advantage of these things
Manage relationships with external partners as well as internal teams at Harry’s including Creative, Product, Cx, Brand, S&OP, Insights, Analytics, and others
Qualification
Required
Obsessed with understanding customer behavior and how product benefit messaging influences purchase decisions
Intensely data-driven in your approach to solving problems, with a persistent desire to analyze, understand, and take action
Highly self-motivated and self-directed in your work with a bias towards action and a willingness to take on tasks no matter how big or small
Comfortable working with a high degree of ambiguity, implementing structure and process as you go
Experience launching ad campaigns for new to market products, testing to understand what drives purchase with no prior testing history from which to learn
Entrepreneurial mindset, deeply understanding drivers of both scalability and profitability and able to design and test multiple approaches to growing customers for a new product
Skilled/experienced in Excel and comfortable manipulating raw datasets
Ability to independently prioritize time, staying organized in a fast-paced work environment
Clear, concise communicator who can tailor a message to any audience
You are a learner - always seeking to improve yourself, your team, and the world around you
You thrive on direct, honest, and supportive feedback
You are always thinking about how to help the teammates around you excel
Sense of humor -- we take our work seriously and ourselves un-seriously
Preferred
Bonus: 2+ years of experience in B2C digital performance marketing managing Paid Social and/or Google Adwords campaigns at a digital media agency, startup, or ecommerce company
Benefits
Medical, dental, and vision coverage
401k match
Equity in Mammoth Brands
Flexible time off and working hours
Wellness and L&D stipends
4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
Free products from all of our brands
Company
Mammoth Brands
Mammoth Brands manages brands like Harry's, Flamingo, Lume, and Mando, offering personal care and hygiene products.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Andy Mayfield
Co-Founder & Co-CEO
Jeffrey Raider
Co-Founder & Co-CEO
Recent News
2026-01-22
2026-01-16
Company data provided by crunchbase