Tailored Management · 14 hours ago
Marketing Insights Researcher
Tailored Management is seeking a Marketing Insights Researcher to join their Reality Labs organization, which focuses on developing innovative products at the intersection of hardware and software. The role involves conducting qualitative and quantitative research to inform product and marketing strategies, while collaborating with cross-functional teams to drive impactful business results.
ConsultingHuman ResourcesInformation Technology
Responsibilities
Conducting foundational qualitative and quantitative research to inform direction on new-to-the-world tech products - hardware experience or physical goods a requirement
Translate business questions into research programs that can inform product and marketing strategy
Identifying consumer needs, problems to solve, and leverage learnings to shape 0-to-1 product initiatives
Successful time management and prioritization, balancing competing requests and identifying biggest impact opportunities
Desire and ability to position learnings within larger business context to inform and shape audience recommendations and strategy
Qualification
Required
6+ years of experience with extensive background in both qualitative and quantitative research supporting 0-> 1 product launch initiatives - physical goods or tech hardware experience a must
Problem-solving and prioritization experience to move from blank slate to a research problem matched with a solution to inform business strategy
Proven track record of managing research programs and vendors independently
Excellent communication and presentation skills with a proven track record of delivering concise, sharp, executive level synthesis to influence business decisions and strategies
Experience thinking holistically/creatively in addition to technically/analytically
Work well in a dynamic and fast-paced environment
Experience collaborating proactively and effectively with a broad variety of partners
Deep understanding of both qualitative and quantitative research methodologies
Strong bias for impact
Highly proactive and self-driven
Preferred
Experience conducting research on hardware products
Ability to work with challenging stakeholders, e.g crafting effective questions and managing relationships
Values collaboration and can speak to its importance; credibility is essential
Company
Tailored Management
Tailored Management is a staffing and recruiting company that offers information technology staffing and recruitment services.