Marine Credit Union · 3 hours ago
Marketing Campaign Program Manager
Beloit, WI
Full-time
Onsite
Mid Level
3+ years expMarine Credit Union is seeking a Marketing Campaign Program Manager to lead high-impact, data-driven marketing campaigns that support the credit union’s strategic goals and KPIs. The role involves collaborating with various internal departments to develop comprehensive marketing plans and ensuring flawless execution of campaigns across multiple channels.
Financial Services
Responsibilities
Partner with internal departments to identify business challenges and develop opportunities that drive towards strategic growth goals and target KPIs (e.g., member growth, retention, loan growth and account openings, member engagement, product adoption)
Develop campaign strategies that align with the credit union’s brand, value proposition, and member needs
Lead recurring meetings with key stakeholders of business units to continuously learn, build team relationships, provide status, challenges and opportunities within current initiatives and provide strategic marketing recommendations
Build integrated marketing campaigns across digital, print, in-branch, direct mail, email, SMS, and social media channels
Manage all aspects of the campaign lifecycle: planning, creative development, audience segmentation, production, approvals, deployment, and post-campaign reporting
Ensure all deliverables meet branding standards, regulatory requirements, and timelines
Oversee vendor relationships and coordinate with external agencies, printers, or freelancers when needed
Maintain a campaign calendar and ensure cross-team coordination on overlapping timelines
Manage multiple projects simultaneously, balancing shifting priorities and departmental demands
In collaboration with Director of Marketing, develop clear project briefs, timelines, and task assignments to internal team members and designers
Proactively identify bottlenecks and recommend solutions to keep projects on track
Work cross-functionally in close partnership with employee experience, customer service, deposit operations, and sales teams to advance the lives of our members through mission-based problem solving
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field
3–5 years of experience in marketing strategy, campaign management, or project management
Strong understanding of digital marketing channels and campaign analytics
Exceptional project management and organizational skills
Excellent communication and presentation abilities, with the ability to influence and collaborate with multiple stakeholders
Ability to handle multiple projects simultaneously with attention to detail and deadlines
Preferred
Experience with CRM systems, marketing automation platforms, or campaign management tools (e.g., Salesforce, HubSpot, Credit Union-specific systems)
Familiarity with member data segmentation and performance reporting
Understanding of credit union products, member needs, and regulatory marketing requirements
Company
Marine Credit Union
Marine Credit Union is built on the strong belief that members are more than a credit score and committed to providing financial services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Darrick Weeks
President/ CEO
Joe Liethen CPA
Chief Financial Officer
Recent News
2022-08-24
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2022-01-10
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