Sr. Director Customer Marketing, Students and Express jobs in United States
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Adobe · 10 hours ago

Sr. Director Customer Marketing, Students and Express

positionSan Francisco
timeFull-time
remoteOnsite
seniorityDirector/Executive
money$177K/yr - $377K/yr
date15+ years exp

Adobe is a company focused on changing the world through digital experiences. As the Senior Director of Customer Marketing for Students and Express, you will lead the customer-first marketing strategy, drive growth and engagement, and manage a cross-functional team to deliver impactful marketing programs.

Artificial Intelligence (AI)ConsultingEnterprise SoftwareGraphic DesignImage RecognitionPhoto EditingSaaSSoftwareUX DesignWeb Design
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Growth Opportunities
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H1B Sponsor Likelynote

Responsibilities

Translate business priorities and customer insights into a cohesive marketing strategy for your customer group
Define annual and quarterly marketing objectives that ladder into Adobe’s broader customer marketing vision
Build a deep relationship with our Product teams, acting as a trusted partner in shaping strategy, positioning, roadmaps, and go-to-market plans
Lead an integrated, full-funnel marketing plan spanning flagship campaigns, evergreen programs, and always-on content
Lead activations, co-marketing initiatives, and partner marketing to expand reach and impact
Convert strategy into actionable briefs and ensure cross-channel and global scalability across creative, web, media, social, events, and regional teams
Drive alignment with channel partners on priorities, messaging, timing, and resourcing
Lead the cross-functional customer-group marketing team and squad and ensure strong governance, clear roles, and disciplined execution
Surface risks, trade-offs, and resourcing needs early and resolve them in partnership with key leaders
Partner with international teams to align global strategy to local market needs and ensure localization readiness
Define success metrics, partner with Global Marketing & Insights to monitor performance, and ongoing optimization
Demonstrate how marketing contributes to business outcomes and customer lifecycle performance
Play a critical role in Adobe-on-Adobe, ensuring our marketing teams fully leverage Adobe’s own products to deliver more effective and efficient programs
Represent the Student and Express customer group in senior forums, shaping priorities and advocating for the customer needs
Act as a public-facing voice through events, customer conversations, and thought leadership opportunities
Collaborate with Finance, Operations, and Agency Management to ensure resources are allocated effectively and deliver strong return on investment

Qualification

Customer marketing strategyMarketing planningCampaign orchestrationCross-channel executionData-driven decision makingAnalytical skillsTeam leadershipCommunication skillsCollaborationAdaptability

Required

15+ years of progressive marketing or go-to-market leadership experience, ideally in customer-lifecycle, full-funnel, or coordinated marketing
5–8+ years leading teams or cross-functional groups with demonstrated success driving accountability and collaboration
Deep expertise in marketing planning, campaign orchestration, content development, and cross-channel execution
Strong strategic and analytical skills; ability to connect marketing investments to business objectives and performance
Proven efficiency in matrixed environments—aligning product, regional, creative, and channel leaders toward shared outcomes
Outstanding communication and executive-ready presence; able to simplify complexity, influence senior partners, and facilitate decision-making
Experience applying data, experimentation, and insights to optimize programs and drive continuous improvement
Excellent judgment, adaptability, and leadership presence during transformation and change

Benefits

Annual Incentive Plan (AIP)
Long-term incentives in the form of a new hire equity award

Company

Adobe

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Adobe is a software company that provides its users with digital marketing and media solutions.
dateFounded in 1982
location
San Jose, California, USA
people-size10001+ employees
web-link
http://www.adobe.com

H1B Sponsorship

Adobe has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1160)
2024 (1217)
2023 (750)
2022 (878)
2021 (742)
2020 (477)

Funding

Current Stage
Public Company
Total Funding
$2.5M
Key Investors
Apple
1986-08-20IPO
1984-10-01Series Unknown· $2.5M

Leadership Team

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Shantanu Narayen
CEO
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Dan Durn
Chief Financial Officer
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Company data provided by crunchbase