Global Prairie · 18 hours ago
Manager, Digital & Technology (Paid Search) (All U.S. Offices)
Kansas City, Missouri, United States
Full-time
Hybrid
Mid Level
$75K/yr - $90K/yr
3+ years expGlobal Prairie is a purpose-driven global marketing firm dedicated to helping organizations achieve meaningful performance outcomes. They are seeking a results-driven paid search channel manager to lead paid search efforts primarily within Google Ads, focusing on optimizing campaigns and collaborating with various teams to ensure integration into broader marketing strategies.
AdvertisingMarketing
Responsibilities
Owns the day-to-day management and optimization of paid search campaigns, primarily within Google Ads and Microsoft (Bing) Ads
Develops and executes paid search strategies aligned to client business objectives and broader media plans
Manages keywords, budgets, bidding strategies, ad copy, and testing initiatives to drive continual performance improvement
Monitors performance against key KPIs, identifying opportunities to improve efficiency and scale results
Analyzes campaign data and prepares clear, actionable performance reports and recommendations
Supports and, in many cases, leads the completion of internal and client-facing deliverables to meet high quality standards and deadlines
Presents insights and strategic recommendations to internal teams and client stakeholders, including VP-level audiences
Collaborates cross-functionally with Client Partnership, Creative, and Strategy teams to deliver integrated performance marketing solutions
Troubleshoots performance issues and proactively identifies optimization opportunities across accounts
Qualification
Required
Deep expertise in Google Ads, including account setup, keyword strategy, ad copy, bidding, budgeting, optimization, and conversion tracking
A proven ability to deliver strong performance results, consistently hitting or improving ROAS and CPA targets across multiple accounts
Strategic and executional strength, with the ability to translate business goals into effective paid search approaches and testing frameworks
Confidence analyzing performance dashboards and reports and presenting insights and recommendations to VP-level stakeholders
Agency experience with the agility to manage multiple accounts and shifting priorities in a fast-paced environment
A collaborative mindset and effective communication, working closely with media planners, creative partners, and client partnership leads to ensure paid search integrates into broader marketing strategies
3+ years of paid search management experience, with prior roles in an agency or other fast-paced setting and demonstrated increasing responsibility
Strong proficiency in Google Ads
Experience presenting performance results and strategic recommendations to senior or executive-level stakeholders
Demonstrates curiosity and ideation around how AI can support paid search workflows, including keyword research, automation, and optimization
Preferred
Experience with paid social platforms like Meta, LinkedIn, or TikTok are a plus
Experience in healthcare or other regulated industries is a plus
Benefits
Healthcare coverage
ESOP retirement plan
401k matching
Health & Wellness stipends
Company
Global Prairie
Global Prairie is a marketing and advertising company specializing in media communication and marketing services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Allison Logan
Senior Client Partnership Associate
Anne St. Peter
Founder
Company data provided by crunchbase