Democracy Docket · 15 hours ago
Director of Audience Growth
Jersey City, NJ
Full-time
Hybrid
Director/Executive
$145K/yr - $165K/yr
8+ years expDemocracy Docket is the leading digital news platform dedicated to information, analysis and opinion about voting rights and elections in the courts. They are looking for an innovative digital leader to own and drive their top-of-funnel audience growth strategy across social and video platforms, expanding reach to new target audiences while deepening engagement among existing followers.
InternetNewsOnline PortalsSocial Media
Responsibilities
Own and execute top-of-funnel audience growth strategy across social and video platforms
Lead and unify the social and video teams under a cohesive, data-informed growth strategy; implement workflow, staffing, and process improvements
Set platform priorities, performance goals, and success metrics for audience reach, engagement, and conversions
Partner closely with the Managing Editor to align audience growth initiatives within the newsroom and deliver actionable content insights to newsroom/editors
Collaborate with subscription and product teams to support subscriber acquisition and optimize the audience-to-subscription funnel
Optimize website capture tactics to ensure social-driven traffic is effectively engaged and converted
Use data, testing, and experimentation to inform content distribution, platform strategy, and format evolution
Balance short-term performance goals (reach, engagement, watch time) with long-term brand building and audience loyalty
Launch and scale video-first and other platform-native formats to drive audience growth and engagement
Apply strong news judgment to ensure platform strategies align with newsroom standards and organizational focus
Maintain a consistent brand voice and visual identity across social and video platforms
Make resourcing recommendations for audience growth initiatives, including staffing, tools, and platform investments
Build, mentor, and scale high-performing teams
Stay ahead of changes in the digital and platform landscape, adapting strategy to maximize reach and impact
Qualification
Required
8+ years of experience in social media and/or audience development, preferably in a digital news environment
Proven track record of growing and engaging audiences across social and video platforms
Experience leading and building high-performing teams
Strong analytical skills and comfort using data to inform strategy and decision-making
Familiarity with audience conversion funnels
Excellent cross-functional collaboration skills, particularly with editorial, subscription, and product partners
Experience working at a media company with a subscription-driven business model
Interest in or experience covering politics, voting and/or democracy issues
Company
Democracy Docket
Democracy Docket is a platform for information and analysis on voting rights, elections, and democracy.
11-50 employees
Funding
Current Stage
Early StageRecent News
Company data provided by crunchbase