Contentstack · 23 hours ago
Manager, Customer Adoption & Advocacy
United States
Full-time
Remote
Senior Level
$135K/yr - $145K/yr
6+ years expContentstack is on a mission to deliver the world’s best digital experiences through a fusion of cutting-edge content management, customer data, personalization and AI technology. They are seeking a Manager, Customer Adoption & Advocacy to build and scale their Customer Adoption & Advocacy function, ensuring customers achieve measurable value and become champions for the Contentstack platform.
CMSContentContent Delivery NetworkDigital MarketingInformation TechnologySaaS
Responsibilities
Define and execute the strategic vision for customer adoption, expansion, and advocacy
Establish frameworks and KPIs for measuring expansion, adoption, value realization, and advocacy impact
Bring customers from both sides of our recent acquisition into one unified community and adoption journey
Build marketing programs that drive product adoption and drive cross-sell and upsell, from onboarding to advanced use cases
Partner with Customer Success to provide best practices content, playbooks, benchmarking, and success metrics
Own customer communication channels (campaigns, email, community hub, webinars, user groups) to drive measurable results
Design and scale high-impact programs such as Customer Advisory Boards, Technical Advisory Boards, executive forums, and events
Champion and lead one direct report to own the advocacy function
Set the vision for our customer advocacy engine, turning happy users into public champions through speaking opportunities, case stories, and community contributions
Coach and support customers to confidently share their stories on stage, in media, and with analysts
Build and nurture executive relationships with customer champions, developing them into long-term advocates
Qualification
Required
6–10 years of experience driving customer adoption, advocacy, and customer expansion (cross-sell and upsell) in a SaaS environment
Proven track record building scalable customer programs that drive measurable results (adoption, retention, advocacy and expansion)
Strong ability to translate customer data and insights into impactful customer marketing strategies
Skilled at customer storytelling—beyond traditional case studies—to highlight business outcomes and innovation
Proven experience as an excellent people manager
Exceptional relationship management skills and the ability to inspire customers to become brand ambassadors
Some travel is required
You value a fun, positive, collaborative culture!
Preferred
Familiarity with DXP, CMS, personalization, or related digital experience technologies
Benefits
Interesting Work
Tribe Vibe
Bragging Rights
One Team One Dream
Company
Contentstack
Contentstack is a composable digital experience platform that offers digital experiences to enterprises.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$169MKey Investors
Insight PartnersIlluminate Ventures
2022-11-15Series C· $80M
2021-06-09Series B· $57.5M
2019-10-08Series A· $31.5M
Leadership Team
Neha Sampat
Founder & CEO
Nishant Patel
CTO & Founder
Recent News
AsiaTechDaily - Asia's Leading Tech and Startup Media Platform
2025-12-09
Company data provided by crunchbase