Cypress HCM · 17 hours ago
Sales Development Representative
Cypress HCM is seeking a Sales Development Representative (SDR) to help drive pipeline through personalized outreach and data-driven strategies. The SDR will engage high-value prospects in the sports, iGaming, and sports betting industries, collaborating with Sales and Marketing to optimize outreach efforts.
Human ResourcesInformation TechnologyStaffing Agency
Responsibilities
Identify and engage high-value prospects in live sports, iGaming, and sports betting industries
Partner with Marketing and Sales to develop and execute account-based outreach strategies
Research and personalize outreach to decision-makers across technical, product, and commercial roles
Leverage AI-powered tools (e.g., Apollo, CoPilot, SalesNav) to drive smarter, faster prospecting
Qualify inbound leads and move them efficiently through the sales funnel
Create compelling messaging across email, phone, video, and LinkedIn
Collaborate closely with Account Executives to support strategic plays and handoff opportunities
Maintain detailed records in Salesforce and enrichment tools, with a focus on quality and speed
Track KPIs (meetings booked, conversion rates, account engagement) and optimize continuously
Qualification
Required
1–3 years in an SDR, BDR, or outbound sales role (B2B SaaS preferred)
Native or fluent in Spanish and English; Portuguese is a strong plus
Familiarity with account-based marketing (ABM) and enterprise-level prospecting
Comfortable using AI tools and automation platforms to accelerate outreach
Strong communication and writing skills, able to tailor messages to various personas
Curious, driven, and comfortable working in a fast-paced, goal-oriented environment
Familiarity with Salesforce, Apollo, HubSpot, Gong, or similar sales tools
Preferred
Interest in streaming, sports tech, or iGaming technology is a plus