Demand Generation Marketing Manager jobs in United States
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Switchfast Technologies (Acquired by Ascend Technologies) · 17 hours ago

Demand Generation Marketing Manager

positionUnited States
timeFull-time
remoteRemote
seniorityMid, Senior Level
money$55K/yr - $65K/yr
date5+ years exp

Switchfast Technologies, now a part of Ascend Technologies, is seeking a Demand Generation Marketing Manager to drive growth through awareness and lead generation. This role involves managing marketing campaigns and collaborating with sales teams to create effective strategies that enhance client engagement and fill the sales pipeline.

Business DevelopmentConsultingInformation Technology
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Growth Opportunities

Responsibilities

Develop, execute, and reconcile multi-channel marketing campaigns (digital, paid social, email, events, and webinars) designed to generate new-logo pipeline
Collaborate with Business Development and Channel/Alliances teams to align campaign messaging, lead quality, and handoff processes
Plan and/or manage, and reconcile local, regional, and national events (sponsorships, Microsoft-aligned campaigns, associations, etc.) to drive awareness and lead engagement
Partner with Ascend’s alliances (e.g., Microsoft, TD SYNNEX) to leverage MDF and co-op programs for joint campaigns and lead sharing
Manage ABM programs leveraging HubSpot, Salesforce, ZoomInfo, and intent data for intent-based targeting
Collaborate with Marketing AI & Operations Manager to measure performance and continuously optimize campaigns using data insights and AI tools
Develop campaign content in collaboration with the Client Success Marketing Manager
Track lead conversion and pipeline metrics, ensuring clear attribution for new-logo revenue

Qualification

Demand generation marketingHubSpot Marketing HubABM principlesSalesforceZoomInfoAdobe Creative CloudPro-active planningCommunicationProject management

Required

5+ years of MSP, cybersecurity, cloud, CRM, and/or IT solutions marketing experience
Proven success in demand generation and event-based marketing
Expertise of all areas of HubSpot Marketing Hub
Strong understanding of the sales funnel and ABM principles
Experience overseeing budget, tracking ROI, and coordinating co-marketing initiatives
Excellent communication, relationship, pro-active planning, and project management skills
Proficient with design tools, Adobe Creative Cloud platforms and Canva

Preferred

Hands-on experience with Salesforce, ZoomInfo and intent-based tools
Comfortable using AI-driven tools for content creation and campaign optimization

Benefits

Health, dental, and vision insurance
Retirement savings options
Flexible time off (FTO)
Professional development opportunities

Company

Switchfast Technologies (Acquired by Ascend Technologies)

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Switchfast Technologies was acquired by Ascend Technologies in May 2021.
dateFounded in 2001
location
Chicago, Illinois, USA
people-size51-200 employees
web-link
http://www.switchfast.com

Funding

Current Stage
Growth Stage
Total Funding
unknown
2021-05-04Acquired
Company data provided by crunchbase