Huckleberry Labs · 7 hours ago
Senior Director of Growth Marketing (Remote)
United States
Full-time
Remote
Director/Executive
$150K/yr - $200K/yr
10+ years expHuckleberry Labs is dedicated to building life-changing products for families, and they are seeking a Senior Director of Growth Marketing to lead their growth marketing initiatives. This role involves defining and optimizing the customer journey, managing a team, and ensuring efficient and scalable growth through strategic marketing efforts.
Artificial Intelligence (AI)BabyFamilyHealth CareParentingPersonal HealthWellness
Responsibilities
Define the holistic, end-to-end growth marketing strategy that seamlessly connects User Acquisition>Activation/Conversion>Retention
Ensure that functional strategies across the growth marketing verticals are unified under a single growth objective within the Growth Pod, while staying apprised of Brand marketing inputs into growth
Own the ultimate accountability for optimizing the efficiency of the marketing investment
Drive monthly/quarterly forecasting and resource allocation based on LTV and conversion performance at every stage of the funnel
Lead, mentor, and align direct reports to create and execute strategy within their respective domains (e.g., Performance, LCM + CM, etc.) to ladder up into growth pod strategy
Serve as the strategic marketing leader within the Growth Pod, translating marketing funnel insights into clear, prioritized objectives to inform pod strategy and the roadmap
Partner closely with Business Analytics to ensure robust, end-to-end attribution and reporting, providing the entire pod with a single source of truth for growth marketing metrics
Champion a culture of rapid, statistically sound A/B testing across marketing channels and key product surfaces (onboarding, feature adoption prompts)
Provide strategic guidance to the teams responsible for driving direct growth marketing, including being the direct owner of the holistic User Acquisition portfolio
Oversee for the strategy and budget optimization for all paid channels (SEM, Paid Social, Programmatic)
Strategically manage the Affiliate Marketing agency to ensure brand compliance and high-quality, efficient user volume
Directly take accountability for App Store Optimization (ASO), managing execution or quickly resourcing the function to maximize organic app downloads
Direct the Content strategy to maximize Organic Growth (SEO), focusing content efforts on generating high-intent users/leads that seamlessly flow into the activation and lifecycle funnels
Oversee the strategy for CRM channels (Email, Push, In-App)
Focus on improving key retention metrics, reducing early-stage churn, driving user adoption of high-value features and purchase conversion
Qualification
Required
10+ years of progressive experience in Growth in the consumer subscription industry, with a minimum of 4+ years in a senior leadership role successfully managing Director-level reports
Proven success in unifying and optimizing the full-funnel—demonstrating expertise in driving efficient acquisition, purchase conversion, and retention
Expert-level proficiency in leveraging data, analytics, and business intelligence tools. A strong understanding of advanced attribution modeling, and unit economics is essential
Proven ability to thrive in a Series B/C startup environment; highly resourceful, capable of quickly taking on execution gaps (like ASO), and obsessively focused on maximizing LTV:CAC
Demonstrated success influencing product and engineering roadmaps as a core member of a Growth Pod or cross-functional team
Benefits
Equity
Unlimited PTO
Health
Vision
Dental
Paid parental leave for primary and secondary caregiver
401k match
Company
Huckleberry Labs
The source for family wellness, with the help of AI.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$16.07MKey Investors
MorningsideSpero Ventures
2021-11-04Series A· $12.5M
2020-06-26Seed· $2.41M
2019-02-01Pre Seed· $1.16M
Leadership Team
Jessica Toh
Co-Founder & CEO
Seng Oon Toh
CTO and Co-founder
Recent News
Coverager - Insurance news and insights
2023-09-01
Company data provided by crunchbase