HP · 10 hours ago
Go-To-Market (GTM) Strategy Lead
Palo Alto, California, United States of America
Full-time
Onsite
Senior Level, Lead/Staff
$169K/yr - $249K/yr
10+ years expHP is seeking a Go-To-Market (GTM) Strategy Lead to drive critical commercial strategy initiatives. The role involves developing multi-year GTM strategies, guiding cross-functional transformation, and enhancing HP's commercial performance across various segments and regions.
ComputerConsumer ElectronicsHardwareIT InfrastructureSoftware
Responsibilities
Lead the creation, evolution, and execution of HP’s global and segment-level GTM strategy, including segmentation, RTM design, competitive analysis and ensuring alignment with corporate priorities and long term growth ambitions
Create multiyear roadmaps that integrate customer insights, market dynamics, competitive intelligence, and financial modeling
Optimize GTM mixes and 4P/3C frameworks to maximize revenue, margin, and coverage efficiency
Drive high impact cross functional initiatives across Sales, Marketing, Product, Category, Finance, and Transformation teams
Define OKRs/KPIs and establish rigorous measurement frameworks to track GTM performance
Provide executive-level storytelling and influence; guide decision-making across VP+ and C suite stakeholders
Mentor Go-to-market strategists, structure complex workstreams, and ensure clear execution in ambiguous environments
Leverage AI, automation, and advanced analytics (Power BI, Excel, M365/OpenAI agents) to generate insights and scale impact
Qualification
Required
10+ years of experience in Strategy, Consulting, Product, or Commercial leadership roles
Deep GTM strategy expertise: segmentation, RTM strategy, multi‑year planning, competitive intelligence, and 4P/3C optimization
Proven ability to lead cross‑functional teams and influence executives at the highest levels
Strong analytical, modeling, and data‑storytelling capabilities; skilled in applying AI, advanced analytics, and smart automation to accelerate strategy work
Knowledge of B2B enterprise and B2C hardware businesses, channel/partner models, and hardware market dynamics
High ownership, curiosity, structured problem-solving, and strong program management skills
Benefits
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave
Company
HP is a manufacturer and seller of personal computers, printers, computer hardwares, and business solutions.
10001+ employees
H1B Sponsorship
HP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (193)
2024 (187)
2023 (190)
2022 (200)
2021 (178)
2020 (183)
Funding
Current Stage
Public CompanyTotal Funding
$5.25BKey Investors
U.S. Department of CommerceBerkshire Hathaway
2025-04-14Post Ipo Debt· $1B
2024-08-27Grant· $50M
2022-04-06Post Ipo Equity· $4.2B
Leadership Team
Alex Paranicas
Senior Director, Corporate Strategy
Andrew Bolwell
Chief Disrupter and Global Head of HP Tech Ventures
Recent News
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2026-01-25
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2026-01-24
Company data provided by crunchbase