OptiTrack · 12 hours ago
Technical Product Manager - Website & Digital Systems
Corvallis, OR
Full-time
Hybrid
Senior Level
5+ years expOptiTrack is seeking a Technical Product Manager who will blend hands-on engineering with strategic product ownership. This role involves driving the evolution of OptiTrack.com and managing the full product lifecycle to support measurable business outcomes.
AnimationDronesMotion CaptureSoftwareVirtual Reality
Responsibilities
Own the OptiTrack.com product roadmap, backlog, and sprint prioritization — ensuring alignment with company growth and marketing goals
Translate marketing and business requirements into detailed user stories, technical specifications, and implementation plans
Define KPIs and success metrics for new features and releases
Maintain clear documentation and cross-team visibility into progress, dependencies, and impact
Architect, build, and maintain scalable web applications using Next.js, Payload CMS, and related technologies
Write clean, maintainable, and performant code across front-end and back-end systems
Implement automated testing, QA protocols, and continuous integration workflows
Ensure website reliability, accessibility, and performance optimization (Core Web Vitals, SEO, load times, uptime)
Work closely with the Marketing Manager, designer, and stakeholders to deliver user-centered, conversion-focused features (landing pages, personalized content, campaign integrations, data enrichment, etc.)
Partner with design to ensure pixel-perfect execution of UI/UX, maintaining brand and accessibility standards
Collaborate with Operations and IT to connect the website with internal systems (CRM, licensing platforms, databases)
Align with leadership to ensure product development supports broader company initiatives and revenue objectives
Act as both technical lead and product owner for digital feature development
Lead sprint ceremonies including planning, standups, retrospectives, and release coordination
Manage vendor relationships (e.g., CMS development partners, hosting providers) and ensure accountability to timelines and quality standards
Oversee post-launch monitoring, documentation, and iterative improvement cycles
Implement and manage web analytics and tracking systems (GA4, GTM, LinkedIn Insight Tag, Clarity, Heap, etc.)
Support lead attribution and data enrichment by connecting web analytics to Salesforce and marketing automation systems (e.g., Pardot, HubSpot, Klaviyo)
Build and optimize features that drive marketing performance: dynamic landing pages, A/B testing infrastructure, funnel tracking, and personalized content delivery
Support campaign execution with technical setup for forms, events, and automation workflows
Collaborate on data-driven reporting for web traffic, conversions, and pipeline contribution
Manage integrations between OptiTrack.com, CRM, and internal systems (e.g., product catalog sync, licensing tool integrations)
Ensure data integrity and synchronization across platforms
Evaluate and implement new tools or processes that enhance digital operations efficiency (APIs, automation, CMS extensions)
Serve as the bridge between Marketing, Operations, and IT for all web-connected systems
Qualification
Required
5+ years of experience in web development, product management, or a hybrid technical/marketing role
Proven experience with React, Next.js, TypeScript, Payload CMS, and modern front-end frameworks
Understanding of marketing systems, including CRM (Salesforce), email automation, analytics, and SEO
Demonstrated ability to translate business requirements into actionable technical plans
Strong communication, project management, and documentation skills
Experience leading agile development workflows (sprints, backlog grooming, retrospectives)
Track record of improving web performance and business impact through digital product innovation
Must be willing to work onsite in Corvallis Oregon partially
Preferred
Experience in a B2B technology or hardware organization
Familiarity with headless CMS environments and API-first architectures
Experience integrating CMS with Salesforce, HubSpot, or similar platforms
Understanding of attribution modeling and multi-channel campaign analytics
Knowledge of accessibility (WCAG), SEO optimization, and UI/UX best practices
Benefits
75% employer-paid medical for employee. Family coverage also included.
100% employer paid dental, and vision for employee and dependents
100% employer paid long-term, short-term disability, and life insurance policy
401k Match, if you're contributing 5% we match 4%. 100% vested immediately
10 paid holidays
Starting at 15 days paid PTO (inclusive of sick and vacation time) annually
Employee Assistance Program (EAP)
Flexible Spending Account (FSA)
Company
OptiTrack
OptiTrack creates high performing 3D motion capture and tracking hardware and software, tracking cameras available today.
51-200 employees
H1B Sponsorship
OptiTrack has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
Funding
Current Stage
Growth StageLeadership Team
Patrick Gillis
Business Development Manager - Channel Partners
Recent News
Morningstar.com
2025-04-06
2025-03-10
Company data provided by crunchbase